Morristown Starbucks Grand Opening to Be Held July 22

Morristown Location is First Starbucks to Open in New Jersey in Two Years.

The wait is over for Morristown residents counting down the days until they can order their caffe lattes and mocha frappuccinos.

Starbucks, the newest addition to the Shops on the Green, will hold a grand opening celebration on July 22 from 5 to 7 p.m. Everyone is invited to come enjoy live music, free specialty coffee drinks and complimentary pastries while mingling with local dignitaries and members of the Morristown business community.

This will be the first Starbucks to open in New Jersey in two years. The purveyor of specialty coffees is returning to Morristown after a five-year hiatus and will occupy a 2,100 square-foot storefront at The Shops on the Green at 40 Park, near its original location. The store will be managed by a former Morristown Starbucks employee, Jennifer Perkoski, who has worked at various other local Starbucks since the Morristown location closed in 2006. Mrs. Perkoski has a bond with these local customers, having grown up in Morris Plans, graduated from Morristown High School in 1998 and worked at area Starbucks for 11 years.

“Coming home to manage the Morristown Starbucks is a dream come true for me,” Mrs. Perkoski said. “The store is beautiful. There is a lot of sunlight, brand new equipment and seating for more than 30 people, as well as outdoor seating. The customers I’ve talked to are really looking forward to it and I’m excited that I will have an opportunity to contribute the store’s success.”

Customers who remember the pre-2006 Starbucks will likely be ordering their coffee from some familiar faces. Long-time Baristas Enrique and Terry will join Mrs. Perkoski as employees of the original Morristown Starbucks who are returning to work in the new location at 40 Park.

“As a company, we are very dedicated to the community,” Mrs. Perkoski said. “Our group here will receive time off to volunteer at local soup kitchens and every day, all of the food that we don’t sell will be donated to area charities. We want to do all that we can to give back to the Morristown community.”

The new Starbucks is a Leadership in Energy & Environmental Design (LEED) certified store. Starbucks will be following strict guidelines from three categories to maintain its LEED status: construction indoor air quality, waste management and post-construction conservation. The strict practices, including the use of portable air scrubbers and a vacuum system, will eliminate dust and debris from the air, allowing Starbucks customers to enjoy air quality of the highest standards. Additionally, more than 75 percent of material used in the store will be recycled and waste will be minimized through the use of devices such as hand dryers instead of paper towels.

“Finding a retailer that is the right fit for a community is an important part of effective mixed-use development, and we feel that Starbucks is an ideal match for Morristown,” said Debra Tantleff, Vice President of Roseland Property Company, which is spearheading the redevelopment of downtown Morristown in partnership with Woodmont Properties.

“Starbucks is the type of business residents like having in their community and one of the many stores at the Shops on the Green that we believe they will enjoy patronizing for years to come. The fact that it is situated in a bright, beautifully-furnished location further adds to its appeal. Many people make going to Starbucks part of their daily routine and other local businesses will benefit from the boost in pedestrian traffic.”

Starbucks joins a growing list of eateries and retail establishments that have recently opened at The Shops on the Green, including Roots Steak House, Urban Table, the AT&T Store and Qdoba Mexican Grill. The shops boast 70,000 square feet of retail space and serve as the foundation for the new 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building, built by the Roseland/Woodmont partnership.

For more information on retail opportunities at the Shops on the Green, please call Cushman & Wakefield at (973) 993-1200.
For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com and www.metropolitanat40park.com.

40 Park Takes Home Five Awards at Annual CBRANJ Awards

Recent Awards Add to Banner Year for the Luxury Residential Building in Morristown

40 Park, the luxury residential community in downtown Morristown, NJ, was honored with five awards at the Community Builders & Remodelers Association of New Jersey’s (CBRANJ) annual awards dinner held recently at the Sheraton Hotel in Parsippany. The new awards contributed to what has been a banner year for 40 Park, which has already earned dozens of prestigious regional and national accolades.

40 Park was named Best Mixed-Use Building by CBRANJ for its combination of luxury condominium residences and ground-level retail, known as the Shops on the Green. The fast-selling building also took home Best Merchandised Model Home Over $750,000, Best Special Feature Room, Best Direct Mail Piece for a Community, and Sales Team of the Year recognizing the outstanding work of Susan Sanzone and Lisa Duerkes.

Earlier 2011 awards include Community of the Year at the New Jersey Builder’s Association’s Sales and Marketing Awards (SAM) in April, one of 12 awards won on the night, and Best Mid-Rise Community in the country from the National Association of Homebuilders in January.

“We’re honored and delighted that 40 Park has once again earned such high praise from our peers in the industry,” notes Debra Tantleff, a Vice President of Development for Roseland Property Company, which developed 40 Park with joint venture partner, Woodmont Properties.

“40 Park is a significant addition to the Morristown community in that it not only provides dramatic new living options in the heart of downtown, but serves as the engine driving the resurgence of this historic, cosmopolitan town. By successfully attracting dozens of new residents to this vibrant in-town location and drawing quality regional and national retail providers, 40 Park has spearheaded a new wave of investment and interest in town that is paying tremendous dividends for all those concerned.”

The success of 40 Park also underscores Roseland and Woodmont’s commitment to excellence and to downtown Morristown, where the partners are in the latter stages of a $300 million effort that includes historic renovations, redevelopment and new construction. The partnership’s other communities in Morristown include Vail Mansion, the Highlands at Morristown Station and Metropolitan at 40 Park.

The Shops on the Green, the retail component of 40 Park, features a combination of local businesses and high-end national retailers, such as Roots Steak House, Urban Table, Qdoba Mexican Grill, Starbucks and the AT&T Store.

40 Park’s 76 luxury condominium residences offer a wide range of one-, two- and three-bedroom floorplans, including spectacular penthouses with dramatic outdoor space and sensational views of the Morristown Green or public piazza.

Prices currently range from the mid-$700,000s to $1 million for the Signature residences. The Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with indoor parking and concierge service. The train station is less than two blocks away and dozens of restaurants, boutique shops and entertainment options are within walking distance.

For more information on 40 Park or to arrange a private tour, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

New Model with Spectacular Views Offers Great Visual of Life in a 40 Park Penthouse

The developers of 40 Park in Morristown recently introduced a new, fully-furnished Penthouse model after selling the previous model. The public is invited to tour the model during an open house being held Sunday, June 5, from 10 a.m. to 6 p.m.

40 Park’s brand new, fully-furnished Penthouse model is now open. The spectacular new Penthouse features sensational views from a magnificent terrace that is ideal for entertaining.

Following the recent sale of a furnished Penthouse model at 40 Park that inspired many buyers to make this luxury Morristown condominium building their new home, Roseland Property Company and Woodmont Properties are introducing this new two-bedroom, 2 ½-bath-plus-den Penthouse model Sunday, June 5th, during 40 Park’s Spring Open House from 10 a.m. to 6 p.m.

The new model is located on the sixth floor of 40 Park and features views of the adjacent public piazza and scenic DeHart Street. The expansive design boasts 1,960 square feet of interior living space and a magnificent 900 square-foot outdoor terrace off of the living and dining rooms that provides an ideal setting for dining al fresco, relaxing with a good book or entertaining guests. Both bedrooms also lead to a private balcony for additional outdoor space.

“We decided to create another phenomenal furnished Penthouse model because so many of our buyers are transitioning from very large single-family homes and the models are extremely effective in helping them visualize themselves in these sophisticated, open, single-level homes,” said Debra Tantleff, a Vice President of Development at Roseland Property Company. “That is particularly true with our Penthouses. Seeing the generous interior space with your own eyes and marveling at the views from the private terrace makes it easy to appreciate the level of luxury and the unique lifestyle opportunities that await 40 Park buyers.”

The furnished model home utilizes tasteful, modern furnishings to enhance the Penthouse’s upscale features, such as granite countertops, stainless steel appliances, Kohler whirlpool tubs and Brazilian walnut hardwood floors. Furniture and accessories on the terrace show buyers how they can take advantage of the relaxing outdoor space.

“Our model residences have been very well received, leading to sales of many unique designs in the building as well as to the model homes themselves,” Ms. Tantleff points out. “For those buyers looking for alternative design ideas, we offer a free consultation with a professional interior designer, who will help them choose a style that suits their unique needs and tastes.”

Available for $1.315 million, the Penthouse model represents one of the best opportunities to own a luxury residence with magnificent outdoor living space in Morristown, and the lifestyle perks don’t end there. 40 Park is located right across the street from Morristown’s famed colonial Green, a central gathering point and one of the most scenic downtown settings in all of New Jersey. Dozens of upscale shops, restaurants and cultural destinations are a short walk away.
Roots Steak House, Urban Table, Qdoba Mexican Grill and the AT&T Store are all located in the Shops on the Green on the ground floor of 40 Park, with a Starbucks coming soon. Amenity-rich Headquarters Plaza, The Morristown Train Station and the Mayo Performing Arts Center are all within two blocks.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes and terraces come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with private, indoor parking and concierge service.

Only a limited number of homes are available in the award-winning building of 76 luxury condominium residences. All one-, two- and three-bedroom condos feature a variety of layouts. Prices currently range from the mid- $700,000s to $1 million for the Signature residences. The building’s Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

For more information on 40 Park, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960. Guests who are unable to attend the open house can call to arrange a private tour.

City Chic Suburban Style

by Candace Wells
Park Place Magazine

You feel like you’re in New York City when you sit here,” says Andy Silverstein, general manager of Morristown’s new Roots Steakhouse.

Located in the heart of downtown, on the Morristown Green, this new dining spot feels as posh as any you would find in the Big Apple, but with the luxury of more relaxed—and convenient—surroundings.

ON TAP
Roots Steakhouse
40 W Park Place
973-326-1800

The skinny:
Elegant fine-dining steakhouse with a lively bar scene.

The interior has a clean, upscale design. Framed prints adorn the wood-clad walls and a large mural portrays life-size guests enjoying a good time—a familiar real-life scene at this already-popular restaurant. The dining room, which accommodates about 140 guests, features booth as well as table seating, complete with white-linen tablecloths and sleek, comfortable, leather-cushioned chairs. Ambient lighting is accomplished with hanging chandeliers, small sconces and tabletop candles. The expansive bar, separate, but in view of the dining area, seats more than 20.

The cuisine, brought forth by executive chef Steve DeMarco, is that of a traditional steakhouse, featuring popular cuts like the 16-ounce prime New York strip, porterhouse and 12-ounce filet mignon. Of course, there is plenty to choose from besides beef. Starters include lobster bisque, lump-crab cocktail and French onion soup, and salads such as seared salmon with greens, and arugula with sliced tomatoes and fresh mozzarella.

Seafood entrees include shrimp scampi, grilled rare tuna steak Nicoise and 10-ounceswordfish steak served with bacon-garlic butter and oregano. The warm open-face turkey sandwich accompanied by frites, Cobb salad, Goffle Farms chicken breast and spicy barbecue baby back ribs are among the non-beef dinner options. For the best of both worlds, choose surf-and-turf, which pairs a 1 1/4 lobster with any steak or chop.

One of Roots’s signature steaks.

SIGNATURE SWEETS: Warm butter cake with blueberry compote and whipped cream.

Traditional desserts, overseen by pastry chef Joe Murray, range from Roots’s signature warm butter cake, served with blueberry compote and fresh whipped cream to crème brulée; red velvet cake; and the popular ice cream sundae, which is drizzled with chocolate, caramel and raspberry sauces and garnished with candied pecans.

With a wine list that features more than 100 selections, patrons can find the perfect label to pair with their meals. Top-shelf liquors and champagnes are also available.

Roots is one of Morris Plains-based Harvest Restaurants’ eight eateries located throughout the state, including Tabor Road Tavern in Morris Plains, Ciao in Basking Ridge and Roots Steakhouse in Summit, opened in 2006. Chester “Chip” Grabowski and Bob Moore, owners of the corporation, have continued to expand with the Roots launch this past January, and Urban Table, a casual dining concept, which opened in Morristown in April.

Roots is open for lunch from 11:30 am to 4 pm, Monday through Saturday, and from 12 to 4 pm on Sundays. Dinner is served until 10 pm Monday through Thursday, until 11 pm on Friday and Saturday, and until 9 pm on Sunday.

See the article in Park Place Magazine.

Mendham Couple Embraces Penthouse Living at 40 Park

40 Park Terrace

When Eldon and Fern Priestley toured one of the penthouse residences at 40 Park in downtown Morristown they knew it was the perfect change for them. The Priestleys were getting tired of maintaining their large home in Mendham and they wanted more time to travel the world. In addition, they saw that they could change the style of their home without sacrificing much living space.

“We walked in and we said ‘this is perfect,’” Mrs. Priestley said. “We wanted to be close to everything that Morristown offers. And we like to travel, so we wanted to be able to just lock the door and go whenever we felt like it.”

The Priestleys moved into their 40 Park penthouse in September. The 3,200 square-foot features three bedrooms, 3 ½ baths and an 800-square-foot outdoor terrace that overlooks the Morristown Green. The spacious floorplan also offers a gourmet kitchen, formal dining area, living room with high ceilings and a customizable den. Elegant French doors connect the living room to the outdoors and their private view of the Green.

Because the Priestleys took a month-long vacation to Israel and Europe soon after moving in, they didn’t get a chance to use the terrace much during warm weather months. Now that spring has arrived, they’re eager to take maximum advantage of their outdoor sanctuary. Soon, potted plants, patio furniture, friends and family will fill this private entertaining area that is unique in New Jersey.

Just as important as the ability to travel and entertain for the Priestleys is the shopping, dining and mass-transportation options downtown Morristown offers right at their front door.

Walking to the pharmacy, dry cleaners, the community theater or their favorite restaurant is easy. The couple also enjoys overnight trips to New York City, which are much more convenient when you can walk to the train station.

“We’re ten minutes from everything: five minutes from the library and a short walk to the train station,” Mrs. Priestley said. “We like to go to Carnegie Hall and to the museums in New York quite often, and when we do, we will stay overnight. It’s nice not having to worry about where we parked our car. We can just get on the train and come back whenever we like.”

The Priestleys moved just in time to avoid a winter full of snow shoveling and windshield scraping. Mr. Priestley, a retired lab manager, said he was actually able to enjoy the snow for the first time in decades. He would sit in his warm penthouse or grab a table at Greenberry’s Coffee and Tea Company and watch it accumulate on the Green.

Having lived in nearby Mendham for more than 20 years, The Priestleys watched Morristown evolve into a thriving, upscale urban community. They were excited to become a part of it, embracing the “new urbanist” way of life.

“We think Morristown is great. It’s a town that cares about its beauty and its architecture,” Mr. Priestley said. “Any time a building is constructed or renovated, they always do a beautiful job. There is so much to do — from feeding your cultural appetite to feeding your natural appetite. We jumped at it when we had the opportunity to buy here, and we couldn’t be happier.”

Located in a distinctive seven-story building, 40 Park features 76 luxury condominium residences with a variety of one-, two- and three-bedroom floorplans. Prices currently range from the mid- $700,000s to $1 million for the Signature residences. The building’s Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space. Only a limited number of homes are available in the award-winning building.

All homes at 40 Park feature a variety of upscale finishes and appointments, such as granite countertops, stainless steel appliances, Kohler whirlpool tubs and walnut or cherry hardwood flooring. The Park Center, a private amenity floor, boasts a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. The homes also come with private, indoor parking and concierge service.

Developed by Roseland Property Company and Woodmont Properties, 40 Park also features street-level retail space as part of “The Shops on the Green” which currently includes such upscale tenants as Starbucks, Roots Steak House, Urban Table, an AT&T retail store and Qdoba Mexican Grill. Discussions with additional tenants are underway.

For more information on 40 Park, call 973-359-0010, or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

Morristown Stands Out as State’s Biggest Success Story After 40 Park and Metropolitan Earn 16 Awards

40 Park in Morristown

40 Park Named “Community of the Year”

Downtown Morristown took center stage at the 2011 Sales and Marketing (SAM) Awards held recently in Atlantic City. Morristown’s 40 Park was named “Community of the Year,” capping off a thrilling night in which an amazing 16 awards went to the new luxury condominium building and its sister rental building, Metropolitan at 40 Park.

40 Park garnered 13 awards as it virtually swept through the competition at the 24th annual SAM Awards, which is sponsored by the New Jersey Builder’s Association and annually recognizes excellence in residential design and marketing and sales programs within New Jersey.

The 76-home condominium building overlooking the Morristown Green added to its impressive list of accolades, which includes two prestigious national awards from the National Association of Homebuilders: The 2010 Pillars of Industry award for “Best Mid-Rise Condominium” and the Best in American Living Platinum Award for “High-Rise Multi-Family Buildings Six Stories and Over.” 40 Park is currently 75% sold and over 60% occupied.

The Metropolitan at 40 Park, a 130-unit rental building that is fully leased up, won three SAM awards. Both communities were developed by joint-venture partners, Roseland Property Company and Woodmont Properties.

The award-winning night underscored Morristown’s emergence as one
of the state’s most desirable places to live, as well as the successful transformation of its downtown into a dynamic urban setting comprising a variety of restaurants, cafes, boutique shops, theater, mass transportation and upscale residences.

“It was an extraordinary night,” said Debra Tantleff, a Vice President of Development for Roseland Property Company. “Morristown is just an exceptional town which is why we’re so committed to creating new opportunities for residents to live in the heart of downtown and enjoy all that the area has to offer. The sales and leasing activity we’ve experienced at our communities provide vivid proof that Morristown is in high demand, and we’re thrilled that our success has been recognized in such dramatic fashion.”

With nine new contracts taken since January, several floor plans that are completely sold out and 50% of the building’s 13 penthouses now sold, 40 Park shows no signs of slowing down. Activity in the sales office has been steady, as buyers want to make sure they get the floor plan they are looking for before it is too late.

Located in a distinctive seven-story building, the residences feature a variety of one-, two- and three-bedroom floorplans. The remaining Signature residences are priced from the $700,000s, while the remaining penthouses — which include up to 2,800 square feet of living space and private terraces of up to 1,800 square feet of outdoor living space — start at $1.2 million.

40 Park residents also enjoy The Park Center, a private amenity floor with a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. The homes also come with private, indoor parking and concierge service.

40 Park and Metropolitan at 40 Park are part of a $300 million redevelopment investment in downtown Morristown made by the Roseland/Woodmont partnership.

The developers also built The Highlands at Morristown Station, the fully-leased, 217-residence luxury rental community adjacent to the Morristown Train Station which is part of the state’s Transit Village Program, and restored the historic Vail Mansion, the former home of AT&T’s first president, Theodore N. Vail. The partnership converted the mansion into 36 elegant condominium homes that quickly sold out, while taking great care to preserve the historic character and charm of the original residence.

The Roseland/Woodmont commitment to Morristown extends beyond residential development and historic conversions. Bringing in the right complementary retail to the community is a key part of the partnership’s development plans, so 70,000 square feet on the first floor of 40 Park and Metropolitan at 40 Park was committed to retail space. “The Shops on the Green” currently includes such upscale tenants as Roots Steak House, Urban Table, an AT&T retail store and Qdoba Mexican Grill, while Starbucks recently signed a lease to open a new location. Discussions with additional tenants are underway.

For more information on 40 Park, call 973-359-0010, or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

New York Daily News: The Closer

40 Park in Morristown


In what had to be a record, Roseland and joint venture partner Woodmont Properties picked up 16 awards in sales, marketing and construction for their sensational work in Morristown at the 24th Annual Sales and Marketing (SAM) Awards Banquet. Thirteen awards went to 40 Park, including Community of the Year in the over $350,000 range. The development, which overlooks the Morristown town green, is alread 75% sold with nine sales in the bank since January. Half of the 13 penthouses are sold. Remaining homes start in the $700,000 range.

See the full clip here: Daily News – The Closer – 4.8.11

Young Professional Finds Dream Lifestyle in Morristown

A year ago, Verizon Vice President of Operations Lynn Ramsey filled the weekend afternoons at her Basking Ridge townhome with hours of house cleaning and yard work. Now that she’s moved to 40 Park in Morristown, she spends her free time dining in gourmet restaurants, strolling through town with friends and playing in a recreational soccer league. She simultaneously simplified her life and added excitement to it.

“I was looking for a lifestyle of convenience,” Ms. Ramsey said. “I wanted to be able to walk out of my door and have an instant social life, and I didn’t want to have to deal with the hassles of home maintenance anymore. I was looking for more of an urban lifestyle where I would be able to walk everywhere. Morristown was the perfect fit for me.”

Ms. Ramsey moved to 40 Park in July into a two-bedroom condominium with a den and a direct view of the Morristown Green. The 1,389 square-foot residence features an open floor plan that is ideal for entertaining. A large kitchen with granite countertops and stainless steel appliances opens to an elegant dining area and comfortable living room. On one side of the main living area is a spacious guest suite and on the other side is the plush master suite, complete with a spacious walk-in closet and huge master bath with luxurious marble, a walk-in shower and separate, relaxing soaking tub.

Ms Ramsey’s favorite part of moving into 40 Park is her location across the street from the Morristown Green. She is a nature lover, so watching the Green come alive in the summer, yield to autumn colors in the fall and glow with holiday decorations in the winter has been a treat. On pleasant evenings, she cooks her dinner and takes it across the street to eat al fresco on the Green.

“Eating outside is something that I love to do,” Ms. Ramsey said. “It’s nice to be able to just walk across the street and do that. There is nature right outside your door. It’s like you have your own backyard right in the heart of town.”

The other amenity that attracted Ms. Ramsey to 40 Park is the concierge. She frequently travels for work, so knowing her residence is secure while she is away is a tremendous benefit.

“The concierge makes my life incredibly easy,” Ms. Ramsey said. “I travel every single week for work, so having someone there looking after my home and collecting packages for me is pure convenience. I never have to worry.”

Ms. Ramsey also enjoys the social atmosphere of 40 Park. Residents are friendly with each other and she’s been invited to several parties since she moved in. Her neighbors sometimes gather in the club room, a beautiful lounge with a billiard table, cocktail tables, sofas and a flat-screen television. When she feels like going out, there are dozens of bars and restaurants within walking distance where she can meet with friends.

“It’s a very convenient location. It’s just six miles from my job and there are so many things for me to do in town,” Ms. Ramsey said. “As far as restaurants go, I love Guerriero’s at the corner of South and Elm. Best Italian food you’ll ever have in your whole life. I’m also a big fan of Roots Steak House, which couldn’t be more convenient because it is right on the first floor of my building. There are so many great places to eat because you’re right in the center of town and everything is nearby.”

Ms. Ramsey’s family is just as excited about her new home as she is. When her brother visited her at 40 Park for the first time and saw the unique lifestyle it offered, he was taken aback. He went home to Virginia and decided to sell his house and look for a condo similar to 40 Park. Other visitors love the fact that she is a short walk from the train to New York City.

“I have had such a wonderful experience at 40 Park,” Ms. Ramsey said. “The entire sales process was so easy and everyone who works here has been great. Not for one minute do I miss where I used to live. From the day I decided to do it, all it has done is enhanced my lifestyle.”

40 Park features 76 luxury condominium residences with a variety of one-, two- and three-bedroom floorplans in a distinctive seven-story building. Prices currently start in the mid- $400,000s and go up to $1 million for the Signature residences and range from $1 million to $2.2 million for the penthouses. The penthouses include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space not offered anywhere else in the area. Found throughout the homes are a variety of upscale features and appointments. Balconies with decorative railings and architectural bay windows are included in some residences.

The community’s private amenity floor, The Park Center, boasts a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. The homes also come with private, indoor parking and concierge service. 40 Park residences sit on top of The Shops on the Green, a collection of shops and restaurants that includes Roots Steak House, the high-end New York style steakhouse that opened in February.

For more information on 40 Park, call 973-359-0010, or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

Morristown Mayor Leads Grand Opening of Roots Steakhouse


By Betsy Kraat
NJ&Company

MORRISTOWN–Morristown Mayor Timothy Dougherty joined fellow municipal officials and members of the business community at a February 15th ribbon cutting ceremony celebrating the opening of Roots Steak House, the latest addition to the Shops on the Green in downtown Morristown.

The 6,000 sf steakhouse, located on the ground level of the 40 Park residential building, offers restaurant-goers a classic, upscale dining experience across the street from the Morristown Green. The interior features warm mahogany wood panels, comfortable seating for 140 and tasteful artwork, giving the restaurant a sophisticated air reminiscent of an old-fashioned New York steakhouse. A lunch and full dinner menu are available, including superb cuts of beef grilled on an 1800-degree broiler, as well as gourmet veal, lamb, chicken and seafood selections.

This is the second location for Roots Steak House, with the original Roots located in Summit.

“The buzz has been building for a long time,” said Grant Halliday, director of operations for Harvest Restaurants, the parent company of Roots Steak House and owner of seven other restaurants in the region, including Urban Table which will open its doors at The Shops on the Green in March. “We feel the steakhouse concept has a lot of staying power.”

A total of 70,000 square feet of retail space, which in part forms the foundation of the 40 Park luxury condominium building and adjacent Metropolitan at 40 Park luxury rental building, comprises the Shops on the Green. An AT&T retail store opened late last year, and Qdoba is scheduled to open later this spring, joining Roots Steak House and Urban Table. The retail space wraps around the building, offering businesses a highly visible location that can be accessed from Market Street, the Morristown Green or the 40 Park public piazza which leads to a new enclosed public parking garage.

Outdoor seating for the restaurants at The Shops on the Green will be available on the professionally-landscaped piazza, providing restaurant goers a relaxing and charming setting from which to enjoy their meal. Outdoor seating will also be available on Park Place, across from the Morristown Green.

“A restaurant as popular and well-regarded as Roots Steak House is a great addition to downtown Morristown and a perfect complement to the evolving retail center at The Shops on the Green,” said Debra Tantleff, a Vice President of Development at Roseland Property Company, which along with joint venture partner Woodmont Properties is in the latter stages of a $300 million redevelopment effort that has reshaped and revitalized the historic downtown.

“This is an ideal location for businesses that wish to benefit from Morristown’s vibrant, pedestrian-friendly atmosphere and the area’s abundant daytime workforce. Our residents are excited about this new dining option, and the retail community is thrilled to have to have a new destination anchor attracting visitors to Morristown.”