Morristown Starbucks Grand Opening to Be Held July 22

Morristown Location is First Starbucks to Open in New Jersey in Two Years.

The wait is over for Morristown residents counting down the days until they can order their caffe lattes and mocha frappuccinos.

Starbucks, the newest addition to the Shops on the Green, will hold a grand opening celebration on July 22 from 5 to 7 p.m. Everyone is invited to come enjoy live music, free specialty coffee drinks and complimentary pastries while mingling with local dignitaries and members of the Morristown business community.

This will be the first Starbucks to open in New Jersey in two years. The purveyor of specialty coffees is returning to Morristown after a five-year hiatus and will occupy a 2,100 square-foot storefront at The Shops on the Green at 40 Park, near its original location. The store will be managed by a former Morristown Starbucks employee, Jennifer Perkoski, who has worked at various other local Starbucks since the Morristown location closed in 2006. Mrs. Perkoski has a bond with these local customers, having grown up in Morris Plans, graduated from Morristown High School in 1998 and worked at area Starbucks for 11 years.

“Coming home to manage the Morristown Starbucks is a dream come true for me,” Mrs. Perkoski said. “The store is beautiful. There is a lot of sunlight, brand new equipment and seating for more than 30 people, as well as outdoor seating. The customers I’ve talked to are really looking forward to it and I’m excited that I will have an opportunity to contribute the store’s success.”

Customers who remember the pre-2006 Starbucks will likely be ordering their coffee from some familiar faces. Long-time Baristas Enrique and Terry will join Mrs. Perkoski as employees of the original Morristown Starbucks who are returning to work in the new location at 40 Park.

“As a company, we are very dedicated to the community,” Mrs. Perkoski said. “Our group here will receive time off to volunteer at local soup kitchens and every day, all of the food that we don’t sell will be donated to area charities. We want to do all that we can to give back to the Morristown community.”

The new Starbucks is a Leadership in Energy & Environmental Design (LEED) certified store. Starbucks will be following strict guidelines from three categories to maintain its LEED status: construction indoor air quality, waste management and post-construction conservation. The strict practices, including the use of portable air scrubbers and a vacuum system, will eliminate dust and debris from the air, allowing Starbucks customers to enjoy air quality of the highest standards. Additionally, more than 75 percent of material used in the store will be recycled and waste will be minimized through the use of devices such as hand dryers instead of paper towels.

“Finding a retailer that is the right fit for a community is an important part of effective mixed-use development, and we feel that Starbucks is an ideal match for Morristown,” said Debra Tantleff, Vice President of Roseland Property Company, which is spearheading the redevelopment of downtown Morristown in partnership with Woodmont Properties.

“Starbucks is the type of business residents like having in their community and one of the many stores at the Shops on the Green that we believe they will enjoy patronizing for years to come. The fact that it is situated in a bright, beautifully-furnished location further adds to its appeal. Many people make going to Starbucks part of their daily routine and other local businesses will benefit from the boost in pedestrian traffic.”

Starbucks joins a growing list of eateries and retail establishments that have recently opened at The Shops on the Green, including Roots Steak House, Urban Table, the AT&T Store and Qdoba Mexican Grill. The shops boast 70,000 square feet of retail space and serve as the foundation for the new 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building, built by the Roseland/Woodmont partnership.

For more information on retail opportunities at the Shops on the Green, please call Cushman & Wakefield at (973) 993-1200.
For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com and www.metropolitanat40park.com.

40 Park Takes Home Five Awards at Annual CBRANJ Awards

Recent Awards Add to Banner Year for the Luxury Residential Building in Morristown

40 Park, the luxury residential community in downtown Morristown, NJ, was honored with five awards at the Community Builders & Remodelers Association of New Jersey’s (CBRANJ) annual awards dinner held recently at the Sheraton Hotel in Parsippany. The new awards contributed to what has been a banner year for 40 Park, which has already earned dozens of prestigious regional and national accolades.

40 Park was named Best Mixed-Use Building by CBRANJ for its combination of luxury condominium residences and ground-level retail, known as the Shops on the Green. The fast-selling building also took home Best Merchandised Model Home Over $750,000, Best Special Feature Room, Best Direct Mail Piece for a Community, and Sales Team of the Year recognizing the outstanding work of Susan Sanzone and Lisa Duerkes.

Earlier 2011 awards include Community of the Year at the New Jersey Builder’s Association’s Sales and Marketing Awards (SAM) in April, one of 12 awards won on the night, and Best Mid-Rise Community in the country from the National Association of Homebuilders in January.

“We’re honored and delighted that 40 Park has once again earned such high praise from our peers in the industry,” notes Debra Tantleff, a Vice President of Development for Roseland Property Company, which developed 40 Park with joint venture partner, Woodmont Properties.

“40 Park is a significant addition to the Morristown community in that it not only provides dramatic new living options in the heart of downtown, but serves as the engine driving the resurgence of this historic, cosmopolitan town. By successfully attracting dozens of new residents to this vibrant in-town location and drawing quality regional and national retail providers, 40 Park has spearheaded a new wave of investment and interest in town that is paying tremendous dividends for all those concerned.”

The success of 40 Park also underscores Roseland and Woodmont’s commitment to excellence and to downtown Morristown, where the partners are in the latter stages of a $300 million effort that includes historic renovations, redevelopment and new construction. The partnership’s other communities in Morristown include Vail Mansion, the Highlands at Morristown Station and Metropolitan at 40 Park.

The Shops on the Green, the retail component of 40 Park, features a combination of local businesses and high-end national retailers, such as Roots Steak House, Urban Table, Qdoba Mexican Grill, Starbucks and the AT&T Store.

40 Park’s 76 luxury condominium residences offer a wide range of one-, two- and three-bedroom floorplans, including spectacular penthouses with dramatic outdoor space and sensational views of the Morristown Green or public piazza.

Prices currently range from the mid-$700,000s to $1 million for the Signature residences. The Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with indoor parking and concierge service. The train station is less than two blocks away and dozens of restaurants, boutique shops and entertainment options are within walking distance.

For more information on 40 Park or to arrange a private tour, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

New Model with Spectacular Views Offers Great Visual of Life in a 40 Park Penthouse

The developers of 40 Park in Morristown recently introduced a new, fully-furnished Penthouse model after selling the previous model. The public is invited to tour the model during an open house being held Sunday, June 5, from 10 a.m. to 6 p.m.

40 Park’s brand new, fully-furnished Penthouse model is now open. The spectacular new Penthouse features sensational views from a magnificent terrace that is ideal for entertaining.

Following the recent sale of a furnished Penthouse model at 40 Park that inspired many buyers to make this luxury Morristown condominium building their new home, Roseland Property Company and Woodmont Properties are introducing this new two-bedroom, 2 ½-bath-plus-den Penthouse model Sunday, June 5th, during 40 Park’s Spring Open House from 10 a.m. to 6 p.m.

The new model is located on the sixth floor of 40 Park and features views of the adjacent public piazza and scenic DeHart Street. The expansive design boasts 1,960 square feet of interior living space and a magnificent 900 square-foot outdoor terrace off of the living and dining rooms that provides an ideal setting for dining al fresco, relaxing with a good book or entertaining guests. Both bedrooms also lead to a private balcony for additional outdoor space.

“We decided to create another phenomenal furnished Penthouse model because so many of our buyers are transitioning from very large single-family homes and the models are extremely effective in helping them visualize themselves in these sophisticated, open, single-level homes,” said Debra Tantleff, a Vice President of Development at Roseland Property Company. “That is particularly true with our Penthouses. Seeing the generous interior space with your own eyes and marveling at the views from the private terrace makes it easy to appreciate the level of luxury and the unique lifestyle opportunities that await 40 Park buyers.”

The furnished model home utilizes tasteful, modern furnishings to enhance the Penthouse’s upscale features, such as granite countertops, stainless steel appliances, Kohler whirlpool tubs and Brazilian walnut hardwood floors. Furniture and accessories on the terrace show buyers how they can take advantage of the relaxing outdoor space.

“Our model residences have been very well received, leading to sales of many unique designs in the building as well as to the model homes themselves,” Ms. Tantleff points out. “For those buyers looking for alternative design ideas, we offer a free consultation with a professional interior designer, who will help them choose a style that suits their unique needs and tastes.”

Available for $1.315 million, the Penthouse model represents one of the best opportunities to own a luxury residence with magnificent outdoor living space in Morristown, and the lifestyle perks don’t end there. 40 Park is located right across the street from Morristown’s famed colonial Green, a central gathering point and one of the most scenic downtown settings in all of New Jersey. Dozens of upscale shops, restaurants and cultural destinations are a short walk away.
Roots Steak House, Urban Table, Qdoba Mexican Grill and the AT&T Store are all located in the Shops on the Green on the ground floor of 40 Park, with a Starbucks coming soon. Amenity-rich Headquarters Plaza, The Morristown Train Station and the Mayo Performing Arts Center are all within two blocks.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes and terraces come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with private, indoor parking and concierge service.

Only a limited number of homes are available in the award-winning building of 76 luxury condominium residences. All one-, two- and three-bedroom condos feature a variety of layouts. Prices currently range from the mid- $700,000s to $1 million for the Signature residences. The building’s Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

For more information on 40 Park, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960. Guests who are unable to attend the open house can call to arrange a private tour.

City Chic Suburban Style

by Candace Wells
Park Place Magazine

You feel like you’re in New York City when you sit here,” says Andy Silverstein, general manager of Morristown’s new Roots Steakhouse.

Located in the heart of downtown, on the Morristown Green, this new dining spot feels as posh as any you would find in the Big Apple, but with the luxury of more relaxed—and convenient—surroundings.

ON TAP
Roots Steakhouse
40 W Park Place
973-326-1800

The skinny:
Elegant fine-dining steakhouse with a lively bar scene.

The interior has a clean, upscale design. Framed prints adorn the wood-clad walls and a large mural portrays life-size guests enjoying a good time—a familiar real-life scene at this already-popular restaurant. The dining room, which accommodates about 140 guests, features booth as well as table seating, complete with white-linen tablecloths and sleek, comfortable, leather-cushioned chairs. Ambient lighting is accomplished with hanging chandeliers, small sconces and tabletop candles. The expansive bar, separate, but in view of the dining area, seats more than 20.

The cuisine, brought forth by executive chef Steve DeMarco, is that of a traditional steakhouse, featuring popular cuts like the 16-ounce prime New York strip, porterhouse and 12-ounce filet mignon. Of course, there is plenty to choose from besides beef. Starters include lobster bisque, lump-crab cocktail and French onion soup, and salads such as seared salmon with greens, and arugula with sliced tomatoes and fresh mozzarella.

Seafood entrees include shrimp scampi, grilled rare tuna steak Nicoise and 10-ounceswordfish steak served with bacon-garlic butter and oregano. The warm open-face turkey sandwich accompanied by frites, Cobb salad, Goffle Farms chicken breast and spicy barbecue baby back ribs are among the non-beef dinner options. For the best of both worlds, choose surf-and-turf, which pairs a 1 1/4 lobster with any steak or chop.

One of Roots’s signature steaks.

SIGNATURE SWEETS: Warm butter cake with blueberry compote and whipped cream.

Traditional desserts, overseen by pastry chef Joe Murray, range from Roots’s signature warm butter cake, served with blueberry compote and fresh whipped cream to crème brulée; red velvet cake; and the popular ice cream sundae, which is drizzled with chocolate, caramel and raspberry sauces and garnished with candied pecans.

With a wine list that features more than 100 selections, patrons can find the perfect label to pair with their meals. Top-shelf liquors and champagnes are also available.

Roots is one of Morris Plains-based Harvest Restaurants’ eight eateries located throughout the state, including Tabor Road Tavern in Morris Plains, Ciao in Basking Ridge and Roots Steakhouse in Summit, opened in 2006. Chester “Chip” Grabowski and Bob Moore, owners of the corporation, have continued to expand with the Roots launch this past January, and Urban Table, a casual dining concept, which opened in Morristown in April.

Roots is open for lunch from 11:30 am to 4 pm, Monday through Saturday, and from 12 to 4 pm on Sundays. Dinner is served until 10 pm Monday through Thursday, until 11 pm on Friday and Saturday, and until 9 pm on Sunday.

See the article in Park Place Magazine.

Morristown Stands Out as State’s Biggest Success Story After 40 Park and Metropolitan Earn 16 Awards

40 Park in Morristown

40 Park Named “Community of the Year”

Downtown Morristown took center stage at the 2011 Sales and Marketing (SAM) Awards held recently in Atlantic City. Morristown’s 40 Park was named “Community of the Year,” capping off a thrilling night in which an amazing 16 awards went to the new luxury condominium building and its sister rental building, Metropolitan at 40 Park.

40 Park garnered 13 awards as it virtually swept through the competition at the 24th annual SAM Awards, which is sponsored by the New Jersey Builder’s Association and annually recognizes excellence in residential design and marketing and sales programs within New Jersey.

The 76-home condominium building overlooking the Morristown Green added to its impressive list of accolades, which includes two prestigious national awards from the National Association of Homebuilders: The 2010 Pillars of Industry award for “Best Mid-Rise Condominium” and the Best in American Living Platinum Award for “High-Rise Multi-Family Buildings Six Stories and Over.” 40 Park is currently 75% sold and over 60% occupied.

The Metropolitan at 40 Park, a 130-unit rental building that is fully leased up, won three SAM awards. Both communities were developed by joint-venture partners, Roseland Property Company and Woodmont Properties.

The award-winning night underscored Morristown’s emergence as one
of the state’s most desirable places to live, as well as the successful transformation of its downtown into a dynamic urban setting comprising a variety of restaurants, cafes, boutique shops, theater, mass transportation and upscale residences.

“It was an extraordinary night,” said Debra Tantleff, a Vice President of Development for Roseland Property Company. “Morristown is just an exceptional town which is why we’re so committed to creating new opportunities for residents to live in the heart of downtown and enjoy all that the area has to offer. The sales and leasing activity we’ve experienced at our communities provide vivid proof that Morristown is in high demand, and we’re thrilled that our success has been recognized in such dramatic fashion.”

With nine new contracts taken since January, several floor plans that are completely sold out and 50% of the building’s 13 penthouses now sold, 40 Park shows no signs of slowing down. Activity in the sales office has been steady, as buyers want to make sure they get the floor plan they are looking for before it is too late.

Located in a distinctive seven-story building, the residences feature a variety of one-, two- and three-bedroom floorplans. The remaining Signature residences are priced from the $700,000s, while the remaining penthouses — which include up to 2,800 square feet of living space and private terraces of up to 1,800 square feet of outdoor living space — start at $1.2 million.

40 Park residents also enjoy The Park Center, a private amenity floor with a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. The homes also come with private, indoor parking and concierge service.

40 Park and Metropolitan at 40 Park are part of a $300 million redevelopment investment in downtown Morristown made by the Roseland/Woodmont partnership.

The developers also built The Highlands at Morristown Station, the fully-leased, 217-residence luxury rental community adjacent to the Morristown Train Station which is part of the state’s Transit Village Program, and restored the historic Vail Mansion, the former home of AT&T’s first president, Theodore N. Vail. The partnership converted the mansion into 36 elegant condominium homes that quickly sold out, while taking great care to preserve the historic character and charm of the original residence.

The Roseland/Woodmont commitment to Morristown extends beyond residential development and historic conversions. Bringing in the right complementary retail to the community is a key part of the partnership’s development plans, so 70,000 square feet on the first floor of 40 Park and Metropolitan at 40 Park was committed to retail space. “The Shops on the Green” currently includes such upscale tenants as Roots Steak House, Urban Table, an AT&T retail store and Qdoba Mexican Grill, while Starbucks recently signed a lease to open a new location. Discussions with additional tenants are underway.

For more information on 40 Park, call 973-359-0010, or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

A Taste of Morristown

A Taste of Morristown

A Taste of Morristown is an annual event showcasing the fantastic restaurants of Morristown, New Jersey. Annually upwards of 30 restaurants participate in this one of a kind sampling event, all under one roof at one time. From classic French & Italian cuisine, to contemporary fusion dishes, you’re sure to find it all here at A Taste of Morristown.

This year the event will be held at the newly renovated Hanover Marriott in Whippany, NJ.

But what is great food without great wine? Sample wines from around the globe in our Wine Tasting Gallery, generously provided by Gary’s Wine and Marketplace of Madison, Wayne, and Bernardsville.

Returning this year is a Scotch Tasting by the Whiskey Guild.

Also, enjoy our Silent Auction. Auction packages donated from area businesses and corporations are yours for the taking… if you’re the highest bidder!

A Taste of Morristown is an Annual Fundraiser benefiting the Morristown Rotary Club. All proceeds benefit charities supported by the Morristown Rotary Club.

Check out the participating venues:
COCO PAZZO
COPELAND
DUBLIN PUB
MOLLY MALONES
EDIBLE ARRANGEMENTS
ENJOU CHOCOLATE
FAMISHED FROG
GRASSHOPPER OFF THE GREEN
GREENBERRYS COFFEE
HANOVER MARRIOTT BANQUET
HIBISCUS
HOT RODS BBQ
LA ESTACION
MAIN EVENT
MARA’S COUNTRY DESSERTS
MENDHI
MING II
MO’TOWN CAFÉ
PAMIR AFGHAN RESTAURANT
PANEVINO RISTORANTE
PAZZO PAZZO
RATTLESNAKE RANCH
RAUL’S EMPANADA
RODS STEAK HOUSE
ROOTS STEAK
SONA 13
SUSHI LOUNGE
SWEET LUCYS
TASHMOO
THE BRICK OVEN
DARK HORSE LOUNGE
THE AULD SHEBEEN
THE MELTING POT
TIFFANYS
TIM SCHAEFFERS CUSINE
TITOS BURRITOS
URBAN TABLE

Visit the official event website for more details.

Morristown Mayor Leads Grand Opening of Roots Steakhouse


By Betsy Kraat
NJ&Company

MORRISTOWN–Morristown Mayor Timothy Dougherty joined fellow municipal officials and members of the business community at a February 15th ribbon cutting ceremony celebrating the opening of Roots Steak House, the latest addition to the Shops on the Green in downtown Morristown.

The 6,000 sf steakhouse, located on the ground level of the 40 Park residential building, offers restaurant-goers a classic, upscale dining experience across the street from the Morristown Green. The interior features warm mahogany wood panels, comfortable seating for 140 and tasteful artwork, giving the restaurant a sophisticated air reminiscent of an old-fashioned New York steakhouse. A lunch and full dinner menu are available, including superb cuts of beef grilled on an 1800-degree broiler, as well as gourmet veal, lamb, chicken and seafood selections.

This is the second location for Roots Steak House, with the original Roots located in Summit.

“The buzz has been building for a long time,” said Grant Halliday, director of operations for Harvest Restaurants, the parent company of Roots Steak House and owner of seven other restaurants in the region, including Urban Table which will open its doors at The Shops on the Green in March. “We feel the steakhouse concept has a lot of staying power.”

A total of 70,000 square feet of retail space, which in part forms the foundation of the 40 Park luxury condominium building and adjacent Metropolitan at 40 Park luxury rental building, comprises the Shops on the Green. An AT&T retail store opened late last year, and Qdoba is scheduled to open later this spring, joining Roots Steak House and Urban Table. The retail space wraps around the building, offering businesses a highly visible location that can be accessed from Market Street, the Morristown Green or the 40 Park public piazza which leads to a new enclosed public parking garage.

Outdoor seating for the restaurants at The Shops on the Green will be available on the professionally-landscaped piazza, providing restaurant goers a relaxing and charming setting from which to enjoy their meal. Outdoor seating will also be available on Park Place, across from the Morristown Green.

“A restaurant as popular and well-regarded as Roots Steak House is a great addition to downtown Morristown and a perfect complement to the evolving retail center at The Shops on the Green,” said Debra Tantleff, a Vice President of Development at Roseland Property Company, which along with joint venture partner Woodmont Properties is in the latter stages of a $300 million redevelopment effort that has reshaped and revitalized the historic downtown.

“This is an ideal location for businesses that wish to benefit from Morristown’s vibrant, pedestrian-friendly atmosphere and the area’s abundant daytime workforce. Our residents are excited about this new dining option, and the retail community is thrilled to have to have a new destination anchor attracting visitors to Morristown.”

Roots Steakhouse in Morristown Offers an Upscale Experience

Scott Eadie, executive general manager of Roots Steakhouse, at the door of the wine cellar. / STAFF PHOTO: KAREN FUCITO with Asbury Park Press


By TRICIA VANDERHOOF
Asbury Park Press
February 23, 2011

The Harvest Group, headed by Chester “Chip” Grabowski and Robert (Bob) Moore, is a concept that began in 1996 with Trap Rock Restaurant & Brewery in Berkeley Heights.

Microbrews crafted there are featured at all Harvest venues: Grato and Tabor Road Tavern in Morris Plains, 3 West and Ciao Cucina in Basking Ridge, Huntley Taverne and Roots Steakhouse in Summit and open-by-spring Urban Table in Morristown.

Harvest combines urban edge with suburban flair, and now there is one more: Roots Steakhouse at 40 Park Place, Morristown. The name derives from a clothing store that once occupied Harvest’s Summit building and included a branch in Morristown, and advertisements from the classic haberdashery are part of the stunning decor.

Read the full article in the Asbury Park Press.

Can’t get a reservation? Here’s a Video Toast to Morristown’s Roots, the ‘Copacabana of Morris County’

by Kevin Coughlin
February 17, 2011

Last month our roving video camera took you to the long-awaited re-opening of the blast-damaged Morristown & Township Library.

Now, we take you inside another much-anticipated opening, at Roots SteakHouse in Morristown. As we’ve noted previously, it’s a classy place that is the commercial centerpiece of the downtown redevelopment.

“It’s the Copacabana of Morris County,” Steve Santola, who emceed the event for the developers, remarks in the opening minute of the video, above. You can be the judge of that.

Some good numbers are here. For a flavor of Tuesday’s official opening, check out the 14-minute video, which culminates in a toast to the health of the new enterprise.

What makes this interesting is the cast. It’s a Who’s Who of Morristown redevelopment, featuring rare cameos by public officials, restaurateurs and the people from the Woodmont and Roseland development groups who made the 40 Park, Metropolitan, Highlands at Morristown Station and Vail Mansion luxury projects happen despite the worst recession in memory.

(Off-camera, we asked Lewis Zlotnick, president of Woodmont Properties, how they pulled this off. He credited the strength and vision of Woodmont and Roseland, a migration of people to downtowns with public transit and “great infrastructures,” and recognition that the economy is cyclical. “Things recover faster than they did years ago,” he said.)

It’s also worth noting which Morristown mayors are present…and which ones are not.

Here are some video highlights, if you want to fast-forward:

Steve Santola, general counsel, Woodmont Properties

0:45: “It’s the Copacabana of Morris County.”

1:00: “We watched the town deliver on promises to reinvent itself and make it even greater than it was before

1:25 to 2:00: “Things like this don’t just happen.” Cites officials willing to look beyond election cycles to accomplish projects.

Mayor Tim Dougherty

2:15: “This doesn’t happen alone.” The Democratic mayor invites a Republican former mayor to join him.

3:20: Acknowledges “fabulous” restaurant and liaison work of Debra Tantleff of the Roseland Property Co.

4:00: “Anyone coming to our town should make sure to come here…it not only benefits us, but it benefits all the other restaurants here in town. . . (because) You’re not going to eat steak every night–though it is that good.”

Former Mayor Jay DeLaney

5:20: Acknowledges town planning officials

Steve Santola

7:35: “Julia Childs said you only eat diet food while the steak is cooking.”

8:00: More acknowledgements. Says the development team courted Harvest Restaurants (owners of Roots) for 18 months.

Chip Grabowski, partner in Harvest Restaurants (Roots)

9:44 Acknowledges business partner Bob Moore.

10:00: After first two weeks of business in Morristown, “we’re humbled…our first two weeks have been awesome.” Thanks town officials for cooperation and for welcoming Roots with “open arms.”

11:30: “Now it’s our turn to answer the bell and hopefully put out the right product with the right service and gain a reputation here in Morristown that I think Harvest has throughout all its properties.” (Roots is the eighth restaurant in the Summit-based chain.)

Steve Santola introduces Carl Goldberg, managing partner of the Roseland Property Co., “the greatest partners on the planet,” at 12:00.

Carl Goldberg, Roseland Property Co., delivers a toast to Roots

13:30: “What is it that really defines a great redevelopment? It’s about creating a place of destination. Under the leadership of Mayor Dougherty, Morristown is creating the preeminent place of destination in the state of New Jersey. And this restaurant is a wonderful example of what it means in the quality of life that you enjoy when you come to visit Morristown.”

14:00 Acknowledges PNC Bank and Prudential Real Estate Investors for backing the 40 Park project.

14:35: The toast.

Read the full article from Morristown Green.

Special thanks to our friends at Morristown Green for covering this event!