NO BODY DENIED FITNESS SIGNS LEASE FOR 10,000-SQUARE-FOOT SPACE AT THE SHOPS ON THE GREEN IN MORRISTOWN

Roseland, a wholly owned subsidiary of Mack-Cali Realty Corporation, and Woodmont Properties today announced a lease signing with No Body Denied to open a new 10,000-square-foot state-of-the-art health club and personal training studio at the Shops on the Green in downtown Morristown, NJ.

40 Park, the seven-story mixed-use development that replaced Epstein's Department Store on the Green, is part of the downtown living renaissance in Morristown. / Photo courtesy of Cahn Communications

No Body Denied, which has an existing location in Springfield, will occupy space on the lower level of 40 Park.  It will join a growing list of national and regional retailers who have set up shop within the successful 40 Park mixed-use development, including Roots Steak House, Starbucks, Urban Table, Qdoba Mexican Grill, Powerflow Yoga and the AT&T Store.

“No Body Denied is a great addition to the Shops on the Green which has become a centerpiece in Morristown’s dynamic downtown business district,” notes Debra Tantleff, vice president of development at Roseland, which developed 40 Park in partnership with Woodmont Properties.  “The health club complements the other businesses at the Shops on the Green and surrounding area and brings an exciting new amenity to both our residents and the community at large.”

The Shops on The Green features 66,000 square feet of class A retail space that anchors the 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to an enclosed public parking garage.

“We love the location due to the fact that it’s a young area, it’s affluent and it has grown tremendously in recent years,” said Ken Carrier, president of NBD Fitness.  “It’s an exciting neighborhood, but it is in dire need of a fitness facility.”

The Morristown No Body Denied will be known as the “NBD Training Zone”.  It will offer all of the amenities and equipment found in traditional health clubs, such as cardio machines, free weights, a spinning studio, towel service and upscale locker rooms. Its distinguishing feature, however, will be its affordable personal training and large group training classes. Approximately 70 different classes run by nationally-certified trainers will be offered each week in the gym’s turf-covered personal training studio.

“We know people in Morristown are on the move,” Mr. Carrier said. “The new model we’re rolling out is perfect for people who are busy because we can get you results in 30 minutes. You get in, you get out. It’s 30 minutes of functional training.”

The NBD Training Zone is scheduled to open in late-summer of 2013.  Pre-sale activity will begin approximately 90 days prior to the gym’s grand opening which will give the public an opportunity to learn more about the facility and take advantage of special pre-sale membership rates.

The 40 Park mixed-use development is part of a larger $300 million-plus redevelopment effort Roseland and Woodmont Properties have spearheaded in downtown Morristown that has created nearly 500 new condominium and rental residences and 100,000 square feet of retail space.  The integration of new upscale residences and supportive retail in the heart of the downtown center and just steps from the train station has successfully reenergized Morristown and contributed to its growth as a vibrant, convenient and desirable urban destination.

For more information on retail opportunities at the Shops on the Green, please call Silbert Realty & Management Company at (908) 604-6900.

For more information on No Body Denied, visit www.nobodydenied.com. For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com andwww.metropolitanat40park.com.

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About Roseland

Roseland is a premier real estate development and management company with a highly-acclaimed reputation for creating exceptional mixed-use communities in some of the most desirable settings across the Northeast.  The Company and its executive team have developed more than 40,000 high-end residential units since 1992, many of which are located in key urban centers near mass transportation hubs.  Roseland has substantial experience in waterfront and brownfields redevelopment and has earned distinction for its unique expertise in creating developments that complement and enhance the beauty, financial stability and dynamism of their existing communities.  Roseland’s reputation for excellence and uncompromising quality has led to a number of designations as developer or co-developer for projects with national significance such as Port Imperial, a $2 billion, 200-acre mixed-use community in New Jersey featuring 6,000 residential units, 2. 1 million square feet of commercial space and an intermodal ferry terminal rising along the Hudson River facing midtown Manhattan; The Highlands at Morristown Station, NJ TRANSIT’s first Transit Village project which, along with Roseland’s 40 Park and Vail Mansion developments, have spearheaded the revitalization of downtown Morristown; and Pier One in Boston, where Roseland is redeveloping one-half mile of Boston Harbor into a luxury residential community.

Recently acquired by Mack-Cali Realty Corporation (NYSE: CLI), Roseland now benefits from Mack-Cali’s strong financial strength and stability, along with its unsurpassed expertise in the commercial office sector.

Additional information on Roseland is available on the Company’s website: www.roselandproperty.com

About Woodmont Properties
For 50 years, Woodmont Properties, based in Fairfield, N.J., has contributed to the region’s residential and commercial marketplace by developing residential communities, office buildings, retail centers and industrial properties in suburban communities, town centers and cities in New Jersey, New York and Pennsylvania. Woodmont Properties’ success in developing both residential communities and commercial properties is derived from a unique blend of innovation, integrity, the selection of superior locations and quality design.

More information can be found on the Company’s website: www.woodmontproperties.com

40 PARK HOMEOWNERS SHOWCASE THEIR ENVIABLE LIFESTYLE ON WELOVE40PARK.COM

Videos Show Residents Sharing What They Love About Living in the Luxury Condominium

 

MORRISTOWN, N.J – (September 20, 2011) A new YouTube Channel accessed through www.WeLove40Park.com is dedicated to sharing the experiences of 40 Park homeowners who have found a vibrant new lifestyle at the luxury condominium community in downtown Morristown, NJ.

The visually-stimulating site hosts videos of residents displaying their spectacular homes and discussing their favorite aspects of the unique 40 Park lifestyle.  Viewers get an intimate glimpse into the lives of 40 Park homeowners, including footage of them in their homes and in the condominium’s exceptional private amenities.  Also showcased are the quaint colonial streets of Morristown which are dotted with residents’ favorite boutique shops, casual and upscale restaurants and cultural attractions, making it a must-watch for anyone interested in learning more about life at 40 Park.

In addition to watching real life accounts of the 40 Park lifestyle from those who are living it every day, viewers of www.WeLove40Park.com can also watch a comprehensive property tour of 40 Park that was featured on the Channel 11 television show,  Metro Residential.  The segment takes visitors through a 40 Park Signature Series condominium and a spectacular Penthouse residence, providing sensational visual footage of the homes’ dramatic living spaces and huge terraces, the outdoor public piazza and various points of interest in downtown Morristown.

More than 1,000 people have already viewed the new videos in just the first month since www.WeLove40Park.com was launched.  Prospective buyers are clearly connecting with the 40 Park lifestyle through the videos as evidenced by two recent sales — including a spectacular Penthouse, leaving just a limited number of Penthouses remaining for sale, only two of which have outdoor space facing the Morristown Green.  What’s more, the videos helped inspire more than 150 people to attend a special Penthouse Model Open House event at 40 Park last Sunday.  Guests enjoyed a unique opportunity to spend time in the sixth-floor Penthouse model, enjoying a day of live music and mouth-watering tastings from local favorites, Roots Steakhouse and Urban Table, and the opportunity to experience the majestic 1,960 square-foot Penthouse home first-hand.    They also got to meet several of the homeowners who were featured on the videos.

“We’re delighted and extremely proud of the fact that that our homebuyers are sharing with the world how happy they are with their new lifestyles at 40 Park,” notes Debra Tantleff, a Vice President of Development with Roseland Property Company, which developed 40 Park with Woodmont Properties.  “They are the true ambassadors of the community, and their online video testimonials are having an immediate impact on future homebuyers.”

The combination of well-designed homes in a highly-amenitized building just steps from all that downtown Morristown has to offer has created wide-spread appeal for 40 Park, leaving a limited number of homes and specific floor plans available for sale.  Remaining Penthouses are priced from $1 million to $2.2 million and include up to 3,200 square feet of living space and private terraces with up to 1,800 square feet of outdoor living space. One-, two- and three-bedroom condos featuring a variety of layouts are available from the mid- $700,000s.

40 Park homeowners also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. All homes also come with private, indoor parking and concierge service.

40 Park embodies the best aspects of downtown living, including a walkable town center, access to mass-transportation and an emphasis on an active lifestyle. Dozens of upscale shops, restaurants and cultural destinations are a short walk away. Starbucks, Roots Steak House, Urban Table, Qdoba Mexican Grill and the AT&T Store are all located in the Shops on the Green on the ground floor of 40 Park. The Morristown Train Station, the Ten-plex cinema atHeadquartersPlazaand theMayoPerformingArtsCenterare all a two-block walk away, while the Shakespeare Theatre of New Jersey andWashington’s Headquarters historical site are less than a five-minute drive away.

For more information on 40 Park and to make an appointment to tour the model homes – including a sensational Penthouse model, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

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SPECTACULAR 40 PARK PENTHOUSE MODEL OPEN HOUSE SEPT. 18

Penthouse offers amazing lifestyle with unrivaled outdoor living

 MORRISTOWN, N.J – Roseland Property Company and Woodmont Properties, the developers of 40 Park in downtownMorristown, will hold a unique and entertaining Open House in its spectacular sixth-floor Penthouse model on Sunday, Sept. 18. from noon to 5 p.m.  Guests will enjoy live music and delicious tastings from local favorites Roots Steakhouse and Urban Table while touring the model home. Visitors will have an opportunity to experience 40 Park’s private amenity floor which defines the luxury condominium’s unique living experience.

The Open House complements the launch of www.WeLove40Park.com, the online story of how 40 Park has transformed the lives of its happy homeowners.  The combination of the Open House and the new videos provide a first-hand experience of how 40 Park has improved where and how people live.

“The luxury Penthouses at 40 Park are simply ‘must-see’ homes that just impress you at every turn,” notes Debra Tantleff, a Vice President of Development at 40 Park.   “The Penthouse model is no exception as it dramatically showcases the home’s generous living space and incomparable level of luxury and sophistication.  With so many of our buyers looking to move out of their oversized, obsolete single-family homes, the model will effectively help them see themselves in these expansive, graciously-appointed, single-level homes.”

The Penthouse model was recently completed by an award-winning interior design team.  Located on the sixth floor of 40 Park, the residence offers views of scenicDeHart Streetand 40 Park’s outdoor public piazza.  Boasting 1,960 square feet, the Penthouse features an open floor plan and artistic, urban-style furnishings.

While the interior space is extraordinary, the highlight of the home just might be its magnificent 900 square-foot, covered terrace which offers an outdoor relaxing and entertaining area not found in the local marketplace.  Stylish French Doors separate the living room from the terrace, enabling homeowners to connect their living spaces in pleasant weather to give their home an open-air feel.  From atop the private setting, one can easily imagine hosting an elegant outdoor gathering with friends or unwinding with a cup of coffee and a good book.  Additional outdoor space is provided with a private balcony off of the bedrooms.

Those who attend the Open House will also have a chance to win one of the $40 gift cards that will be raffled off during the event. The gift cards are good for use at The Shops on the Green, the retail shops and restaurants located on the first floor of 40 Park.  Roots Steak House, Urban Table, Qdoba Mexican Grill, Starbucks and the AT&T Store comprise the current roster of The Shops on the Green which complement the dozens of upscale boutiques, restaurants and cultural destinations that are just steps from 40 Park. The award-winning community has successfully attracted residents who enjoy a pedestrian-friendly, downtown lifestyle with plenty of opportunities for shopping, dining, entertainment and convenient mass transportation.

“We want our guests to experience the full extent of the 40 Park lifestyle and that includes the exciting storefronts and restaurants at The Shops on the Green,” Ms. Tantleff said. “Our homeowners love living right across from the Morristown Green and being able to walk for everything they need, from a  cup of coffee to an upscale steak dinner.  We wanted to provide the same opportunity for our Grand Opening guests, so we’re providing them with gift cards and encouraging them to go explore The Shops on the Green for themselves.”

40 Park’s celebrated sales success has left just a limited number of homes remaining available for sale. Included in the final homes are 11 unique floor plans, offering buyers a variety of choices, but a scarcity of specific designs they may prefer.  The remaining Penthouse residences are priced from $1 million to $2.2 million and include up to 3,200 square feet of living space and private terraces with up to 1,800 square feet of outdoor living space.  One-, two- and three-bedroom Signature homes are available from the mid- $700,000s.

In addition to enjoyingMorristown’s famous colonial Green and bustling shopping, dining and nightlife scenes, residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Home owners also have access to indoor parking and a concierge.

For more information on 40 Park, please call 973-359-0010 or visit www.40park.com. The community is located at40 W. Park Place,Morristown,NJ07960. Guests who are unable to attend the Open House can call to arrange a private tour.

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A Suburban Town Sees Housing Where Retail Rules

via The New York Times

Luxury condos overlook the historic Green in Morristown, N.J.

MORRISTOWN, N.J. — Jordan Eppolito has taken a liking to his new home here in the Morris County seat, about 30 miles west of New York City. Mr. Eppolito, a 28-year-old entrepreneur who plans to open a pizza shop this fall on South Street, lives in a new condominium overlooking the Morristown Green, the historic park at the center of town.

His condominium, called 40 Park, is part of a burst of development and redevelopment that has brought more than 500 new residential units to Morristown in the last three years, attracted young professionals and well-to-do baby boomers, and ignited interest in the town of about 19,000 … READ MORE

Morristown Starbucks Grand Opening to Be Held July 22

Morristown Location is First Starbucks to Open in New Jersey in Two Years.

The wait is over for Morristown residents counting down the days until they can order their caffe lattes and mocha frappuccinos.

Starbucks, the newest addition to the Shops on the Green, will hold a grand opening celebration on July 22 from 5 to 7 p.m. Everyone is invited to come enjoy live music, free specialty coffee drinks and complimentary pastries while mingling with local dignitaries and members of the Morristown business community.

This will be the first Starbucks to open in New Jersey in two years. The purveyor of specialty coffees is returning to Morristown after a five-year hiatus and will occupy a 2,100 square-foot storefront at The Shops on the Green at 40 Park, near its original location. The store will be managed by a former Morristown Starbucks employee, Jennifer Perkoski, who has worked at various other local Starbucks since the Morristown location closed in 2006. Mrs. Perkoski has a bond with these local customers, having grown up in Morris Plans, graduated from Morristown High School in 1998 and worked at area Starbucks for 11 years.

“Coming home to manage the Morristown Starbucks is a dream come true for me,” Mrs. Perkoski said. “The store is beautiful. There is a lot of sunlight, brand new equipment and seating for more than 30 people, as well as outdoor seating. The customers I’ve talked to are really looking forward to it and I’m excited that I will have an opportunity to contribute the store’s success.”

Customers who remember the pre-2006 Starbucks will likely be ordering their coffee from some familiar faces. Long-time Baristas Enrique and Terry will join Mrs. Perkoski as employees of the original Morristown Starbucks who are returning to work in the new location at 40 Park.

“As a company, we are very dedicated to the community,” Mrs. Perkoski said. “Our group here will receive time off to volunteer at local soup kitchens and every day, all of the food that we don’t sell will be donated to area charities. We want to do all that we can to give back to the Morristown community.”

The new Starbucks is a Leadership in Energy & Environmental Design (LEED) certified store. Starbucks will be following strict guidelines from three categories to maintain its LEED status: construction indoor air quality, waste management and post-construction conservation. The strict practices, including the use of portable air scrubbers and a vacuum system, will eliminate dust and debris from the air, allowing Starbucks customers to enjoy air quality of the highest standards. Additionally, more than 75 percent of material used in the store will be recycled and waste will be minimized through the use of devices such as hand dryers instead of paper towels.

“Finding a retailer that is the right fit for a community is an important part of effective mixed-use development, and we feel that Starbucks is an ideal match for Morristown,” said Debra Tantleff, Vice President of Roseland Property Company, which is spearheading the redevelopment of downtown Morristown in partnership with Woodmont Properties.

“Starbucks is the type of business residents like having in their community and one of the many stores at the Shops on the Green that we believe they will enjoy patronizing for years to come. The fact that it is situated in a bright, beautifully-furnished location further adds to its appeal. Many people make going to Starbucks part of their daily routine and other local businesses will benefit from the boost in pedestrian traffic.”

Starbucks joins a growing list of eateries and retail establishments that have recently opened at The Shops on the Green, including Roots Steak House, Urban Table, the AT&T Store and Qdoba Mexican Grill. The shops boast 70,000 square feet of retail space and serve as the foundation for the new 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building, built by the Roseland/Woodmont partnership.

For more information on retail opportunities at the Shops on the Green, please call Cushman & Wakefield at (973) 993-1200.
For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com and www.metropolitanat40park.com.

New Model with Spectacular Views Offers Great Visual of Life in a 40 Park Penthouse

The developers of 40 Park in Morristown recently introduced a new, fully-furnished Penthouse model after selling the previous model. The public is invited to tour the model during an open house being held Sunday, June 5, from 10 a.m. to 6 p.m.

40 Park’s brand new, fully-furnished Penthouse model is now open. The spectacular new Penthouse features sensational views from a magnificent terrace that is ideal for entertaining.

Following the recent sale of a furnished Penthouse model at 40 Park that inspired many buyers to make this luxury Morristown condominium building their new home, Roseland Property Company and Woodmont Properties are introducing this new two-bedroom, 2 ½-bath-plus-den Penthouse model Sunday, June 5th, during 40 Park’s Spring Open House from 10 a.m. to 6 p.m.

The new model is located on the sixth floor of 40 Park and features views of the adjacent public piazza and scenic DeHart Street. The expansive design boasts 1,960 square feet of interior living space and a magnificent 900 square-foot outdoor terrace off of the living and dining rooms that provides an ideal setting for dining al fresco, relaxing with a good book or entertaining guests. Both bedrooms also lead to a private balcony for additional outdoor space.

“We decided to create another phenomenal furnished Penthouse model because so many of our buyers are transitioning from very large single-family homes and the models are extremely effective in helping them visualize themselves in these sophisticated, open, single-level homes,” said Debra Tantleff, a Vice President of Development at Roseland Property Company. “That is particularly true with our Penthouses. Seeing the generous interior space with your own eyes and marveling at the views from the private terrace makes it easy to appreciate the level of luxury and the unique lifestyle opportunities that await 40 Park buyers.”

The furnished model home utilizes tasteful, modern furnishings to enhance the Penthouse’s upscale features, such as granite countertops, stainless steel appliances, Kohler whirlpool tubs and Brazilian walnut hardwood floors. Furniture and accessories on the terrace show buyers how they can take advantage of the relaxing outdoor space.

“Our model residences have been very well received, leading to sales of many unique designs in the building as well as to the model homes themselves,” Ms. Tantleff points out. “For those buyers looking for alternative design ideas, we offer a free consultation with a professional interior designer, who will help them choose a style that suits their unique needs and tastes.”

Available for $1.315 million, the Penthouse model represents one of the best opportunities to own a luxury residence with magnificent outdoor living space in Morristown, and the lifestyle perks don’t end there. 40 Park is located right across the street from Morristown’s famed colonial Green, a central gathering point and one of the most scenic downtown settings in all of New Jersey. Dozens of upscale shops, restaurants and cultural destinations are a short walk away.
Roots Steak House, Urban Table, Qdoba Mexican Grill and the AT&T Store are all located in the Shops on the Green on the ground floor of 40 Park, with a Starbucks coming soon. Amenity-rich Headquarters Plaza, The Morristown Train Station and the Mayo Performing Arts Center are all within two blocks.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes and terraces come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with private, indoor parking and concierge service.

Only a limited number of homes are available in the award-winning building of 76 luxury condominium residences. All one-, two- and three-bedroom condos feature a variety of layouts. Prices currently range from the mid- $700,000s to $1 million for the Signature residences. The building’s Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

For more information on 40 Park, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960. Guests who are unable to attend the open house can call to arrange a private tour.

City Chic Suburban Style

by Candace Wells
Park Place Magazine

You feel like you’re in New York City when you sit here,” says Andy Silverstein, general manager of Morristown’s new Roots Steakhouse.

Located in the heart of downtown, on the Morristown Green, this new dining spot feels as posh as any you would find in the Big Apple, but with the luxury of more relaxed—and convenient—surroundings.

ON TAP
Roots Steakhouse
40 W Park Place
973-326-1800

The skinny:
Elegant fine-dining steakhouse with a lively bar scene.

The interior has a clean, upscale design. Framed prints adorn the wood-clad walls and a large mural portrays life-size guests enjoying a good time—a familiar real-life scene at this already-popular restaurant. The dining room, which accommodates about 140 guests, features booth as well as table seating, complete with white-linen tablecloths and sleek, comfortable, leather-cushioned chairs. Ambient lighting is accomplished with hanging chandeliers, small sconces and tabletop candles. The expansive bar, separate, but in view of the dining area, seats more than 20.

The cuisine, brought forth by executive chef Steve DeMarco, is that of a traditional steakhouse, featuring popular cuts like the 16-ounce prime New York strip, porterhouse and 12-ounce filet mignon. Of course, there is plenty to choose from besides beef. Starters include lobster bisque, lump-crab cocktail and French onion soup, and salads such as seared salmon with greens, and arugula with sliced tomatoes and fresh mozzarella.

Seafood entrees include shrimp scampi, grilled rare tuna steak Nicoise and 10-ounceswordfish steak served with bacon-garlic butter and oregano. The warm open-face turkey sandwich accompanied by frites, Cobb salad, Goffle Farms chicken breast and spicy barbecue baby back ribs are among the non-beef dinner options. For the best of both worlds, choose surf-and-turf, which pairs a 1 1/4 lobster with any steak or chop.

One of Roots’s signature steaks.

SIGNATURE SWEETS: Warm butter cake with blueberry compote and whipped cream.

Traditional desserts, overseen by pastry chef Joe Murray, range from Roots’s signature warm butter cake, served with blueberry compote and fresh whipped cream to crème brulée; red velvet cake; and the popular ice cream sundae, which is drizzled with chocolate, caramel and raspberry sauces and garnished with candied pecans.

With a wine list that features more than 100 selections, patrons can find the perfect label to pair with their meals. Top-shelf liquors and champagnes are also available.

Roots is one of Morris Plains-based Harvest Restaurants’ eight eateries located throughout the state, including Tabor Road Tavern in Morris Plains, Ciao in Basking Ridge and Roots Steakhouse in Summit, opened in 2006. Chester “Chip” Grabowski and Bob Moore, owners of the corporation, have continued to expand with the Roots launch this past January, and Urban Table, a casual dining concept, which opened in Morristown in April.

Roots is open for lunch from 11:30 am to 4 pm, Monday through Saturday, and from 12 to 4 pm on Sundays. Dinner is served until 10 pm Monday through Thursday, until 11 pm on Friday and Saturday, and until 9 pm on Sunday.

See the article in Park Place Magazine.

Mendham Couple Embraces Penthouse Living at 40 Park

40 Park Terrace

When Eldon and Fern Priestley toured one of the penthouse residences at 40 Park in downtown Morristown they knew it was the perfect change for them. The Priestleys were getting tired of maintaining their large home in Mendham and they wanted more time to travel the world. In addition, they saw that they could change the style of their home without sacrificing much living space.

“We walked in and we said ‘this is perfect,’” Mrs. Priestley said. “We wanted to be close to everything that Morristown offers. And we like to travel, so we wanted to be able to just lock the door and go whenever we felt like it.”

The Priestleys moved into their 40 Park penthouse in September. The 3,200 square-foot features three bedrooms, 3 ½ baths and an 800-square-foot outdoor terrace that overlooks the Morristown Green. The spacious floorplan also offers a gourmet kitchen, formal dining area, living room with high ceilings and a customizable den. Elegant French doors connect the living room to the outdoors and their private view of the Green.

Because the Priestleys took a month-long vacation to Israel and Europe soon after moving in, they didn’t get a chance to use the terrace much during warm weather months. Now that spring has arrived, they’re eager to take maximum advantage of their outdoor sanctuary. Soon, potted plants, patio furniture, friends and family will fill this private entertaining area that is unique in New Jersey.

Just as important as the ability to travel and entertain for the Priestleys is the shopping, dining and mass-transportation options downtown Morristown offers right at their front door.

Walking to the pharmacy, dry cleaners, the community theater or their favorite restaurant is easy. The couple also enjoys overnight trips to New York City, which are much more convenient when you can walk to the train station.

“We’re ten minutes from everything: five minutes from the library and a short walk to the train station,” Mrs. Priestley said. “We like to go to Carnegie Hall and to the museums in New York quite often, and when we do, we will stay overnight. It’s nice not having to worry about where we parked our car. We can just get on the train and come back whenever we like.”

The Priestleys moved just in time to avoid a winter full of snow shoveling and windshield scraping. Mr. Priestley, a retired lab manager, said he was actually able to enjoy the snow for the first time in decades. He would sit in his warm penthouse or grab a table at Greenberry’s Coffee and Tea Company and watch it accumulate on the Green.

Having lived in nearby Mendham for more than 20 years, The Priestleys watched Morristown evolve into a thriving, upscale urban community. They were excited to become a part of it, embracing the “new urbanist” way of life.

“We think Morristown is great. It’s a town that cares about its beauty and its architecture,” Mr. Priestley said. “Any time a building is constructed or renovated, they always do a beautiful job. There is so much to do — from feeding your cultural appetite to feeding your natural appetite. We jumped at it when we had the opportunity to buy here, and we couldn’t be happier.”

Located in a distinctive seven-story building, 40 Park features 76 luxury condominium residences with a variety of one-, two- and three-bedroom floorplans. Prices currently range from the mid- $700,000s to $1 million for the Signature residences. The building’s Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space. Only a limited number of homes are available in the award-winning building.

All homes at 40 Park feature a variety of upscale finishes and appointments, such as granite countertops, stainless steel appliances, Kohler whirlpool tubs and walnut or cherry hardwood flooring. The Park Center, a private amenity floor, boasts a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. The homes also come with private, indoor parking and concierge service.

Developed by Roseland Property Company and Woodmont Properties, 40 Park also features street-level retail space as part of “The Shops on the Green” which currently includes such upscale tenants as Starbucks, Roots Steak House, Urban Table, an AT&T retail store and Qdoba Mexican Grill. Discussions with additional tenants are underway.

For more information on 40 Park, call 973-359-0010, or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

Developers of Morristown’s “Shops on the Green” Announce Signing of Starbucks

Roseland Property Company and Woodmont Properties announced today that Starbucks has leased a 2,100 square-foot storefront at the “Shops on the Green” in downtown Morristown, paving the way for the national coffee retailer to return to Morristown after a five-year hiatus.

Scheduled to open this summer, Starbucks will occupy a corner shop on the ground floor of the 40 Park luxury condominium building on Park Place, across from the Morristown Green. A steady stream of automobile and pedestrian traffic whisks by the storefront every day, providing plenty of potential customers.

“One of our goals in developing the Shops on the Green was to attract a mix of retail tenants that enhances the lifestyle offered at 40 Park and that complements the existing base of business in downtown Morristown,” said Debra Tantleff, Vice President of Roseland Property Company. “Starbucks certainly fits right in. We’re happy to welcome them back to the community, in a storefront that is very close to their original location.”

Starbucks served coffee, lattes and cappuccinos to Morristown residents from a shop in the former Epstein’s Department Store building until 2006, when Roseland Property Company and Woodmont Properties partnered to redevelop the site. Today, the mixed-use development is thriving with 40 Park more than 75% sold, the adjacent Metropolitan at 40 Park rental building 100% leased, and a number of retail providers setting up shop in the new ground-floor space, including Roots Steakhouse, Urban Table, an AT&T retail story and the soon-to-open Qdoba Mexican Grill.

“A good retail mix is something that benefits everybody in the community and we continue to receive significant interest from retailers who want to take advantage of Morristown’s vibrant, pedestrian-friendly downtown,” Ms. Tantleff said. “The area’s abundant daytime workforce represents a strong market of purchasing power for dining, retail products and services, and the popularity growth of the downtown urban lifestyle is furthering Morristown’s reputation as a growing and sustainable retail environment.”

The Shops on the Green offers more than 70,000 square feet of retail space that serves as the foundation for the new 76-unit 40 Park condominium building and 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to a new enclosed public parking garage.

For more information on retail opportunities at the Shops on the Green, please call Cushman & Wakefield at (973) 993-1200.

For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com and www.metropolitanat40park.com.