Roseland, a wholly owned subsidiary of Mack-Cali Realty Corporation, and Woodmont Properties today announced a lease signing with No Body Denied to open a new 10,000-square-foot state-of-the-art health club and personal training studio at the Shops on the Green in downtown Morristown, NJ.
No Body Denied, which has an existing location in Springfield, will occupy space on the lower level of 40 Park. It will join a growing list of national and regional retailers who have set up shop within the successful 40 Park mixed-use development, including Roots Steak House, Starbucks, Urban Table, Qdoba Mexican Grill, Powerflow Yoga and the AT&T Store.
“No Body Denied is a great addition to the Shops on the Green which has become a centerpiece in Morristown’s dynamic downtown business district,” notes Debra Tantleff, vice president of development at Roseland, which developed 40 Park in partnership with Woodmont Properties. “The health club complements the other businesses at the Shops on the Green and surrounding area and brings an exciting new amenity to both our residents and the community at large.”
The Shops on The Green features 66,000 square feet of class A retail space that anchors the 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to an enclosed public parking garage.
“We love the location due to the fact that it’s a young area, it’s affluent and it has grown tremendously in recent years,” said Ken Carrier, president of NBD Fitness. “It’s an exciting neighborhood, but it is in dire need of a fitness facility.”
The Morristown No Body Denied will be known as the “NBD Training Zone”. It will offer all of the amenities and equipment found in traditional health clubs, such as cardio machines, free weights, a spinning studio, towel service and upscale locker rooms. Its distinguishing feature, however, will be its affordable personal training and large group training classes. Approximately 70 different classes run by nationally-certified trainers will be offered each week in the gym’s turf-covered personal training studio.
“We know people in Morristown are on the move,” Mr. Carrier said. “The new model we’re rolling out is perfect for people who are busy because we can get you results in 30 minutes. You get in, you get out. It’s 30 minutes of functional training.”
The NBD Training Zone is scheduled to open in late-summer of 2013. Pre-sale activity will begin approximately 90 days prior to the gym’s grand opening which will give the public an opportunity to learn more about the facility and take advantage of special pre-sale membership rates.
The 40 Park mixed-use development is part of a larger $300 million-plus redevelopment effort Roseland and Woodmont Properties have spearheaded in downtown Morristown that has created nearly 500 new condominium and rental residences and 100,000 square feet of retail space. The integration of new upscale residences and supportive retail in the heart of the downtown center and just steps from the train station has successfully reenergized Morristown and contributed to its growth as a vibrant, convenient and desirable urban destination.
For more information on retail opportunities at the Shops on the Green, please call Silbert Realty & Management Company at (908) 604-6900.
For more information on No Body Denied, visit www.nobodydenied.com. For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com andwww.metropolitanat40park.com.
###
About Roseland
Roseland is a premier real estate development and management company with a highly-acclaimed reputation for creating exceptional mixed-use communities in some of the most desirable settings across the Northeast. The Company and its executive team have developed more than 40,000 high-end residential units since 1992, many of which are located in key urban centers near mass transportation hubs. Roseland has substantial experience in waterfront and brownfields redevelopment and has earned distinction for its unique expertise in creating developments that complement and enhance the beauty, financial stability and dynamism of their existing communities. Roseland’s reputation for excellence and uncompromising quality has led to a number of designations as developer or co-developer for projects with national significance such as Port Imperial, a $2 billion, 200-acre mixed-use community in New Jersey featuring 6,000 residential units, 2. 1 million square feet of commercial space and an intermodal ferry terminal rising along the Hudson River facing midtown Manhattan; The Highlands at Morristown Station, NJ TRANSIT’s first Transit Village project which, along with Roseland’s 40 Park and Vail Mansion developments, have spearheaded the revitalization of downtown Morristown; and Pier One in Boston, where Roseland is redeveloping one-half mile of Boston Harbor into a luxury residential community.
Recently acquired by Mack-Cali Realty Corporation (NYSE: CLI), Roseland now benefits from Mack-Cali’s strong financial strength and stability, along with its unsurpassed expertise in the commercial office sector.
Additional information on Roseland is available on the Company’s website: www.roselandproperty.com
About Woodmont Properties
For 50 years, Woodmont Properties, based in Fairfield, N.J., has contributed to the region’s residential and commercial marketplace by developing residential communities, office buildings, retail centers and industrial properties in suburban communities, town centers and cities in New Jersey, New York and Pennsylvania. Woodmont Properties’ success in developing both residential communities and commercial properties is derived from a unique blend of innovation, integrity, the selection of superior locations and quality design.
More information can be found on the Company’s website: www.woodmontproperties.com
Morristown FYI 