NO BODY DENIED FITNESS SIGNS LEASE FOR 10,000-SQUARE-FOOT SPACE AT THE SHOPS ON THE GREEN IN MORRISTOWN

Roseland, a wholly owned subsidiary of Mack-Cali Realty Corporation, and Woodmont Properties today announced a lease signing with No Body Denied to open a new 10,000-square-foot state-of-the-art health club and personal training studio at the Shops on the Green in downtown Morristown, NJ.

40 Park, the seven-story mixed-use development that replaced Epstein's Department Store on the Green, is part of the downtown living renaissance in Morristown. / Photo courtesy of Cahn Communications

No Body Denied, which has an existing location in Springfield, will occupy space on the lower level of 40 Park.  It will join a growing list of national and regional retailers who have set up shop within the successful 40 Park mixed-use development, including Roots Steak House, Starbucks, Urban Table, Qdoba Mexican Grill, Powerflow Yoga and the AT&T Store.

“No Body Denied is a great addition to the Shops on the Green which has become a centerpiece in Morristown’s dynamic downtown business district,” notes Debra Tantleff, vice president of development at Roseland, which developed 40 Park in partnership with Woodmont Properties.  “The health club complements the other businesses at the Shops on the Green and surrounding area and brings an exciting new amenity to both our residents and the community at large.”

The Shops on The Green features 66,000 square feet of class A retail space that anchors the 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to an enclosed public parking garage.

“We love the location due to the fact that it’s a young area, it’s affluent and it has grown tremendously in recent years,” said Ken Carrier, president of NBD Fitness.  “It’s an exciting neighborhood, but it is in dire need of a fitness facility.”

The Morristown No Body Denied will be known as the “NBD Training Zone”.  It will offer all of the amenities and equipment found in traditional health clubs, such as cardio machines, free weights, a spinning studio, towel service and upscale locker rooms. Its distinguishing feature, however, will be its affordable personal training and large group training classes. Approximately 70 different classes run by nationally-certified trainers will be offered each week in the gym’s turf-covered personal training studio.

“We know people in Morristown are on the move,” Mr. Carrier said. “The new model we’re rolling out is perfect for people who are busy because we can get you results in 30 minutes. You get in, you get out. It’s 30 minutes of functional training.”

The NBD Training Zone is scheduled to open in late-summer of 2013.  Pre-sale activity will begin approximately 90 days prior to the gym’s grand opening which will give the public an opportunity to learn more about the facility and take advantage of special pre-sale membership rates.

The 40 Park mixed-use development is part of a larger $300 million-plus redevelopment effort Roseland and Woodmont Properties have spearheaded in downtown Morristown that has created nearly 500 new condominium and rental residences and 100,000 square feet of retail space.  The integration of new upscale residences and supportive retail in the heart of the downtown center and just steps from the train station has successfully reenergized Morristown and contributed to its growth as a vibrant, convenient and desirable urban destination.

For more information on retail opportunities at the Shops on the Green, please call Silbert Realty & Management Company at (908) 604-6900.

For more information on No Body Denied, visit www.nobodydenied.com. For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com andwww.metropolitanat40park.com.

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About Roseland

Roseland is a premier real estate development and management company with a highly-acclaimed reputation for creating exceptional mixed-use communities in some of the most desirable settings across the Northeast.  The Company and its executive team have developed more than 40,000 high-end residential units since 1992, many of which are located in key urban centers near mass transportation hubs.  Roseland has substantial experience in waterfront and brownfields redevelopment and has earned distinction for its unique expertise in creating developments that complement and enhance the beauty, financial stability and dynamism of their existing communities.  Roseland’s reputation for excellence and uncompromising quality has led to a number of designations as developer or co-developer for projects with national significance such as Port Imperial, a $2 billion, 200-acre mixed-use community in New Jersey featuring 6,000 residential units, 2. 1 million square feet of commercial space and an intermodal ferry terminal rising along the Hudson River facing midtown Manhattan; The Highlands at Morristown Station, NJ TRANSIT’s first Transit Village project which, along with Roseland’s 40 Park and Vail Mansion developments, have spearheaded the revitalization of downtown Morristown; and Pier One in Boston, where Roseland is redeveloping one-half mile of Boston Harbor into a luxury residential community.

Recently acquired by Mack-Cali Realty Corporation (NYSE: CLI), Roseland now benefits from Mack-Cali’s strong financial strength and stability, along with its unsurpassed expertise in the commercial office sector.

Additional information on Roseland is available on the Company’s website: www.roselandproperty.com

About Woodmont Properties
For 50 years, Woodmont Properties, based in Fairfield, N.J., has contributed to the region’s residential and commercial marketplace by developing residential communities, office buildings, retail centers and industrial properties in suburban communities, town centers and cities in New Jersey, New York and Pennsylvania. Woodmont Properties’ success in developing both residential communities and commercial properties is derived from a unique blend of innovation, integrity, the selection of superior locations and quality design.

More information can be found on the Company’s website: www.woodmontproperties.com

GODFATHER’S BRICK OVEN SIGNS LEASE FOR 4,500+ SQUARE FOOT RESTAURANT AT THE HIGHLANDS AT MORRISTOWN STATION

The Highlands at Morristown Station

MORRISTOWN, N.JGodfather’s of East Hanover, a brick oven pizza and seafood restaurant, is expanding from its hallmark location and will soon be serving its famous pizzas and authentic Italian cuisine to restaurant patrons in downtown Morristown.

The owners of Godfather’s Brick Oven recently signed a lease for more than 4,500 square feet of restaurant space at The Highlands at Morristown Station, an upscale rental building adjacent to the Morristown train station. The restaurant becomes the latest addition to the ever-evolving culture, shopping and dining scene in Morristown, which has seen a number of prominent regional and national retailers set up shop in the downtown area within the last two years.

“The overall redevelopment of downtown Morristown that brought quality new housing and thousands of new residents has combined with a significant daytime workforce, active evening leisure crowd and mass public transportation system to create a much-improved retail climate that is resonating with the business community,” said Debra Tantleff, a Vice President of Development at Roseland Property Company, which has partnered with Woodmont Properties to develop The Highlands at Morristown Station, 40 Park, The Metropolitan at 40 Park and Vail Mansion, four new in-town properties that feature luxury condominium and rental residences with street-level retail.

“The influx of new dining, boutique shops and convenience services complements the area’s existing retail fabric, resulting in a dynamic, pedestrian-friendly setting that epitomizes downtown, urban living.”

Godfather’s Brick Oven will serve its Morristown customers gourmet pizza, antipasti, salads, fresh pasta, seafood delivered fresh daily and premium quality meats. A high-end liquor store will also open next door to the restaurant and will offer shoppers a wide variety of fine wines, craft beers and other unique products. The two new businesses will occupy more than half of the street-level retail space at 10 Lafayette Avenue within The Highlands at Morristown Station, a luxury 217-unit rental building.

Conveniently located next to the Morristown train station and just a short, two-block walk from Morristown’s historic colonial Green, Godfather’s Brick Oven will be a destination restaurant that attracts patrons from all parts of Morristown and surrounding communities.

“This is a very popular local restaurant with a loyal following and we expect it to generate a lot of foot traffic in the area,” Ms. Tantleff said. “It will be a destination that further links the neighborhood near the train station to the Shops on the Green and the rest of downtown Morristown.”

The Roseland/Woodmont Partnership has also successfully attracted a strong retail lineup to its Shops on the Green which anchors the developers’ 76-unit 40 Park condominium building

and the 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to an enclosed public parking garage. Existing tenants include Roots Steak House, Urban Table, Starbucks, Qdoba Mexican Grill, the AT&T Store and Powerflow Yoga.

For more information on Godfather Pizza, visit http://www.godfatherofeasthanover.com. For more information on retail opportunities at Roseland Property Company’s and Woodmont Properties’ Morristown developments, call 973-218-2300.

 

Powerflow Yoga to Hold Public Grand Opening on Oct. 9 in Downtown Morristown

Powerflow Yoga will host a grand opening on Oct. 9 in Morristown at 3 p.m.

Powerflow Yoga, the heated, Vinyasa-style yoga studio with locations in Chatham and Livingston, will host a public Grand Opening celebration at its new Morristown location on Tuesday, Oct. 9 at 3 p.m.

Morristown Mayor Timothy Dougherty will join the studio’s owner and other local dignitaries for a ribbon cutting ceremony officially opening the new facility located at 40 Market Street on the ground floor of The Metropolitan at 40 Park.  Members of the public are invited to attend the celebration, tour the facility, meet staff members and enjoy light refreshments. Guests will also have the opportunity to sign up for a 10-class package for $135 — a 25% discount off the normal price.

“We’re excited to bring Powerflow Yoga to Morristown,” said Jerry LePore, the studio’s owner.  “Morristown has been on my radar for a couple of years as we’ve had a growing number of Morristown residents coming to our studio in Chatham. We did some research and saw that Morristown offered a large customer base for us, including a budding population of young professionals. There is a lot of growth and development going on in town and the time to open up couldn’t be any better.”

Mr. LePore chose the street-level retail space within the Shops on the Green because it offered a unique 2,000 square-foot space in a location with a lot of foot traffic right in the heart of downtown Morristown.

“It came down to finding the right location within Morristown and we believe we have it here at 40 Market Street,” Mr. LePore added.

The Shops on the Green anchors the 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building. The retail is highly visible and easily accessible from Market Street, the Morristown Green and the 40 Park public piazza which leads to an enclosed public parking garage.  Other tenants currently include Roots Steak House, Urban Table, Starbucks, Qdoba Mexican Grill and the AT&T Store.

“With a respected reputation and strong local following, Powerflow Yoga is an excellent addition to downtown Morristown and the Shops on the Green,” said Debra Tantleff, a Vice President of Development at Roseland Property Company, which is developing 40 Park and The Metropolitan at 40 Park in partnership with Woodmont Properties. “They’ll be able to benefit from the extensive residential base and abundant daytime workforce prevalent in downtown Morristown, while also complementing the well-rounded retail line-up we’ve assembled here.”

Powerflow Yoga brings a unique style of yoga to Morristown that accommodates skill levels ranging from beginner to advanced. Most classes will be taught in a heated environment — with temperatures reaching up to 98 degrees — which accelerates the opening of the pores externally.  Classes will be held throughout the day, from morning to evening, to allow people with varying schedules to participate. Styles that incorporate the Vinyasa flow, such as Jivamukti, Anusara and Ashtanga, will be included. There will also be classes that will focus on meditation and relaxation, to offer a balance to the vigorous, full-body workout the Vinyasa style provides.

For more information on Powerflow Yoga, visit www.powerflownj.com. For more information on retail opportunities at the Shops on the Green, please call Silbert Realty & Management Company at (908) 604-6900.

A Suburban Town Sees Housing Where Retail Rules

via The New York Times

Luxury condos overlook the historic Green in Morristown, N.J.

MORRISTOWN, N.J. — Jordan Eppolito has taken a liking to his new home here in the Morris County seat, about 30 miles west of New York City. Mr. Eppolito, a 28-year-old entrepreneur who plans to open a pizza shop this fall on South Street, lives in a new condominium overlooking the Morristown Green, the historic park at the center of town.

His condominium, called 40 Park, is part of a burst of development and redevelopment that has brought more than 500 new residential units to Morristown in the last three years, attracted young professionals and well-to-do baby boomers, and ignited interest in the town of about 19,000 … READ MORE

Morristown’s first free Jazz & Blues Festival set for Aug. 20, on the green

via Independent Press

The popular New Orleans style group Baby Soda will appear at the Morristown Jazz & Blues Festival on the Green in Morristown on Saturday, Aug. 20. The free event is presented by the Town of Morristown and Mayor Timothy Dougherty and runs from noon until 10 p.m.

The Town of Morristown will host the inaugural Morristown Jazz & Blues Festival to be held on the Green on Saturday, Aug. 20. The free music festival will run from noon until 10 p.m. and will feature five top jazz and blues groups.

“I am pleased to announce the first of what we hope will become an annual festival in Morristown,” said Mayor Tim Dougherty. “Thanks to the generous support of many businesses in town, we are able to present a great day of music for the entire family. It will not only be a lot of fun, it will be great for our local businesses.”

Michael Fabrizio, executive director of the Morristown Partnership which is providing logistical support, noted, “The festival will provide a boost for the community at a traditionally slow time for restaurants and retailers.

Morristown is already known as an entertainment center with venues such as the Community Theatre and the Bickford, so a Jazz & Blues Festival is a logical addition to our calendar.”

The music begins at noon with two sets by the Rusty Paul Band, led by the son of the legendary guitarist Les Paul. With a special blend of jazz, blues and funk, the six musicians will pay tribute to the great Les Paul as well as feature other popular tunes.

At 2 p.m., the Duke Ellington Legacy Band, under the leadership of Duke’s grandson Edward Kennedy Ellington II, takes the stage. With fresh arrangements by pianist Norman Simmons and sax great Virginia Mayhew, this 9-piece ensemble is dedicated to keeping Duke’s music alive and current. Most recently, the Legacy Band headlined the New Jersey Jazz Society’s Jazzfest 2011 and receives rave reviews wherever they perform.

Following the Legacy Band will be the popular Winard Harper and his Sextet. Regarded as one of the elite jazz drummers on the current scene, Harper has performed with many jazz legends including Dr. Billy Taylor, Betty Carter, Dexter Gordon and Ray Bryant. Surrounding himself with extraordinary young musicians, Harper is an explosive drummer who is in demand all over the world.

At 6 p.m., five young musicians known as Baby Soda take the stage. On the forefront of a new movement known as street jazz, Baby Soda draws on an eclectic set of influences ranging from 30’s era swing, New Orleans jazz and gospel. The band maintains a busy schedule of performances which includes venues such as the Village Vanguard, the Knitting Factory and the Louis Armstrong House.

The festival closes with the Jerry Vezza Quartet featuring two of the regions’ most popular jazz musicians, pianist Jerry Vezza and singer/guitarist Grover Kemble. Joining Jerry and Grover will be Tom Sayek on drums and Rick Crane on bass. If you have never seen them before, you won’t want to miss this infectious and always popular quartet.

Some of the sponsors making the first Morristown Jazz & Blues Festival possible include PSE&G, JCP&L, Brown and Brown Metro, The Metropolitan, 40 Park, Roots, Riker Danzig, Villa Enterprises, Weichert Realtors, TSS Facility Services, Integra Management Corporation, Realty Management Associates, Belle Associates, the Community Theatre at MPAC, Grasshopper Restaurant, Morristown Municipal Airport, Inglesino Pearlman, WBGO and the New Jersey Jazz Society.

The Morristown Jazz & Blues Festival will take place on the Green in Morristown rain or shine from noon until 10 p.m. Admission is free and many local restaurants will be offering specials for festival attendees. Bring your lawn chairs and blankets. For more information, visit TownofMorristown.org.

 

Morristown Starbucks Grand Opening to Be Held July 22

Morristown Location is First Starbucks to Open in New Jersey in Two Years.

The wait is over for Morristown residents counting down the days until they can order their caffe lattes and mocha frappuccinos.

Starbucks, the newest addition to the Shops on the Green, will hold a grand opening celebration on July 22 from 5 to 7 p.m. Everyone is invited to come enjoy live music, free specialty coffee drinks and complimentary pastries while mingling with local dignitaries and members of the Morristown business community.

This will be the first Starbucks to open in New Jersey in two years. The purveyor of specialty coffees is returning to Morristown after a five-year hiatus and will occupy a 2,100 square-foot storefront at The Shops on the Green at 40 Park, near its original location. The store will be managed by a former Morristown Starbucks employee, Jennifer Perkoski, who has worked at various other local Starbucks since the Morristown location closed in 2006. Mrs. Perkoski has a bond with these local customers, having grown up in Morris Plans, graduated from Morristown High School in 1998 and worked at area Starbucks for 11 years.

“Coming home to manage the Morristown Starbucks is a dream come true for me,” Mrs. Perkoski said. “The store is beautiful. There is a lot of sunlight, brand new equipment and seating for more than 30 people, as well as outdoor seating. The customers I’ve talked to are really looking forward to it and I’m excited that I will have an opportunity to contribute the store’s success.”

Customers who remember the pre-2006 Starbucks will likely be ordering their coffee from some familiar faces. Long-time Baristas Enrique and Terry will join Mrs. Perkoski as employees of the original Morristown Starbucks who are returning to work in the new location at 40 Park.

“As a company, we are very dedicated to the community,” Mrs. Perkoski said. “Our group here will receive time off to volunteer at local soup kitchens and every day, all of the food that we don’t sell will be donated to area charities. We want to do all that we can to give back to the Morristown community.”

The new Starbucks is a Leadership in Energy & Environmental Design (LEED) certified store. Starbucks will be following strict guidelines from three categories to maintain its LEED status: construction indoor air quality, waste management and post-construction conservation. The strict practices, including the use of portable air scrubbers and a vacuum system, will eliminate dust and debris from the air, allowing Starbucks customers to enjoy air quality of the highest standards. Additionally, more than 75 percent of material used in the store will be recycled and waste will be minimized through the use of devices such as hand dryers instead of paper towels.

“Finding a retailer that is the right fit for a community is an important part of effective mixed-use development, and we feel that Starbucks is an ideal match for Morristown,” said Debra Tantleff, Vice President of Roseland Property Company, which is spearheading the redevelopment of downtown Morristown in partnership with Woodmont Properties.

“Starbucks is the type of business residents like having in their community and one of the many stores at the Shops on the Green that we believe they will enjoy patronizing for years to come. The fact that it is situated in a bright, beautifully-furnished location further adds to its appeal. Many people make going to Starbucks part of their daily routine and other local businesses will benefit from the boost in pedestrian traffic.”

Starbucks joins a growing list of eateries and retail establishments that have recently opened at The Shops on the Green, including Roots Steak House, Urban Table, the AT&T Store and Qdoba Mexican Grill. The shops boast 70,000 square feet of retail space and serve as the foundation for the new 76-unit 40 Park luxury condominium building and the 130-unit Metropolitan at 40 Park rental building, built by the Roseland/Woodmont partnership.

For more information on retail opportunities at the Shops on the Green, please call Cushman & Wakefield at (973) 993-1200.
For more information on 40 Park and The Metropolitan at 40 Park, visit the communities’ websites at www.40park.com and www.metropolitanat40park.com.

40 Park Takes Home Five Awards at Annual CBRANJ Awards

Recent Awards Add to Banner Year for the Luxury Residential Building in Morristown

40 Park, the luxury residential community in downtown Morristown, NJ, was honored with five awards at the Community Builders & Remodelers Association of New Jersey’s (CBRANJ) annual awards dinner held recently at the Sheraton Hotel in Parsippany. The new awards contributed to what has been a banner year for 40 Park, which has already earned dozens of prestigious regional and national accolades.

40 Park was named Best Mixed-Use Building by CBRANJ for its combination of luxury condominium residences and ground-level retail, known as the Shops on the Green. The fast-selling building also took home Best Merchandised Model Home Over $750,000, Best Special Feature Room, Best Direct Mail Piece for a Community, and Sales Team of the Year recognizing the outstanding work of Susan Sanzone and Lisa Duerkes.

Earlier 2011 awards include Community of the Year at the New Jersey Builder’s Association’s Sales and Marketing Awards (SAM) in April, one of 12 awards won on the night, and Best Mid-Rise Community in the country from the National Association of Homebuilders in January.

“We’re honored and delighted that 40 Park has once again earned such high praise from our peers in the industry,” notes Debra Tantleff, a Vice President of Development for Roseland Property Company, which developed 40 Park with joint venture partner, Woodmont Properties.

“40 Park is a significant addition to the Morristown community in that it not only provides dramatic new living options in the heart of downtown, but serves as the engine driving the resurgence of this historic, cosmopolitan town. By successfully attracting dozens of new residents to this vibrant in-town location and drawing quality regional and national retail providers, 40 Park has spearheaded a new wave of investment and interest in town that is paying tremendous dividends for all those concerned.”

The success of 40 Park also underscores Roseland and Woodmont’s commitment to excellence and to downtown Morristown, where the partners are in the latter stages of a $300 million effort that includes historic renovations, redevelopment and new construction. The partnership’s other communities in Morristown include Vail Mansion, the Highlands at Morristown Station and Metropolitan at 40 Park.

The Shops on the Green, the retail component of 40 Park, features a combination of local businesses and high-end national retailers, such as Roots Steak House, Urban Table, Qdoba Mexican Grill, Starbucks and the AT&T Store.

40 Park’s 76 luxury condominium residences offer a wide range of one-, two- and three-bedroom floorplans, including spectacular penthouses with dramatic outdoor space and sensational views of the Morristown Green or public piazza.

Prices currently range from the mid-$700,000s to $1 million for the Signature residences. The Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with indoor parking and concierge service. The train station is less than two blocks away and dozens of restaurants, boutique shops and entertainment options are within walking distance.

For more information on 40 Park or to arrange a private tour, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960.

New Model with Spectacular Views Offers Great Visual of Life in a 40 Park Penthouse

The developers of 40 Park in Morristown recently introduced a new, fully-furnished Penthouse model after selling the previous model. The public is invited to tour the model during an open house being held Sunday, June 5, from 10 a.m. to 6 p.m.

40 Park’s brand new, fully-furnished Penthouse model is now open. The spectacular new Penthouse features sensational views from a magnificent terrace that is ideal for entertaining.

Following the recent sale of a furnished Penthouse model at 40 Park that inspired many buyers to make this luxury Morristown condominium building their new home, Roseland Property Company and Woodmont Properties are introducing this new two-bedroom, 2 ½-bath-plus-den Penthouse model Sunday, June 5th, during 40 Park’s Spring Open House from 10 a.m. to 6 p.m.

The new model is located on the sixth floor of 40 Park and features views of the adjacent public piazza and scenic DeHart Street. The expansive design boasts 1,960 square feet of interior living space and a magnificent 900 square-foot outdoor terrace off of the living and dining rooms that provides an ideal setting for dining al fresco, relaxing with a good book or entertaining guests. Both bedrooms also lead to a private balcony for additional outdoor space.

“We decided to create another phenomenal furnished Penthouse model because so many of our buyers are transitioning from very large single-family homes and the models are extremely effective in helping them visualize themselves in these sophisticated, open, single-level homes,” said Debra Tantleff, a Vice President of Development at Roseland Property Company. “That is particularly true with our Penthouses. Seeing the generous interior space with your own eyes and marveling at the views from the private terrace makes it easy to appreciate the level of luxury and the unique lifestyle opportunities that await 40 Park buyers.”

The furnished model home utilizes tasteful, modern furnishings to enhance the Penthouse’s upscale features, such as granite countertops, stainless steel appliances, Kohler whirlpool tubs and Brazilian walnut hardwood floors. Furniture and accessories on the terrace show buyers how they can take advantage of the relaxing outdoor space.

“Our model residences have been very well received, leading to sales of many unique designs in the building as well as to the model homes themselves,” Ms. Tantleff points out. “For those buyers looking for alternative design ideas, we offer a free consultation with a professional interior designer, who will help them choose a style that suits their unique needs and tastes.”

Available for $1.315 million, the Penthouse model represents one of the best opportunities to own a luxury residence with magnificent outdoor living space in Morristown, and the lifestyle perks don’t end there. 40 Park is located right across the street from Morristown’s famed colonial Green, a central gathering point and one of the most scenic downtown settings in all of New Jersey. Dozens of upscale shops, restaurants and cultural destinations are a short walk away.
Roots Steak House, Urban Table, Qdoba Mexican Grill and the AT&T Store are all located in the Shops on the Green on the ground floor of 40 Park, with a Starbucks coming soon. Amenity-rich Headquarters Plaza, The Morristown Train Station and the Mayo Performing Arts Center are all within two blocks.

Residents of 40 Park also enjoy The Park Center, a private amenity floor within the building that includes a state-of-the-art fitness center, billiard tables, flat screen TVs and a media room. Guests who decide to leave the tranquility of their homes and terraces come to The Park Center to relax, exercise and socialize with their neighbors. All homes also come with private, indoor parking and concierge service.

Only a limited number of homes are available in the award-winning building of 76 luxury condominium residences. All one-, two- and three-bedroom condos feature a variety of layouts. Prices currently range from the mid- $700,000s to $1 million for the Signature residences. The building’s Penthouses, priced from $1 million to $2.2 million, include up to 3,200 square feet of living space and provide extraordinary private terraces of up to 1,800 square feet of outdoor living space.

For more information on 40 Park, please call 973-359-0010 or visit www.40park.com. The community is located at 40 W. Park Place, Morristown, NJ 07960. Guests who are unable to attend the open house can call to arrange a private tour.

City Chic Suburban Style

by Candace Wells
Park Place Magazine

You feel like you’re in New York City when you sit here,” says Andy Silverstein, general manager of Morristown’s new Roots Steakhouse.

Located in the heart of downtown, on the Morristown Green, this new dining spot feels as posh as any you would find in the Big Apple, but with the luxury of more relaxed—and convenient—surroundings.

ON TAP
Roots Steakhouse
40 W Park Place
973-326-1800

The skinny:
Elegant fine-dining steakhouse with a lively bar scene.

The interior has a clean, upscale design. Framed prints adorn the wood-clad walls and a large mural portrays life-size guests enjoying a good time—a familiar real-life scene at this already-popular restaurant. The dining room, which accommodates about 140 guests, features booth as well as table seating, complete with white-linen tablecloths and sleek, comfortable, leather-cushioned chairs. Ambient lighting is accomplished with hanging chandeliers, small sconces and tabletop candles. The expansive bar, separate, but in view of the dining area, seats more than 20.

The cuisine, brought forth by executive chef Steve DeMarco, is that of a traditional steakhouse, featuring popular cuts like the 16-ounce prime New York strip, porterhouse and 12-ounce filet mignon. Of course, there is plenty to choose from besides beef. Starters include lobster bisque, lump-crab cocktail and French onion soup, and salads such as seared salmon with greens, and arugula with sliced tomatoes and fresh mozzarella.

Seafood entrees include shrimp scampi, grilled rare tuna steak Nicoise and 10-ounceswordfish steak served with bacon-garlic butter and oregano. The warm open-face turkey sandwich accompanied by frites, Cobb salad, Goffle Farms chicken breast and spicy barbecue baby back ribs are among the non-beef dinner options. For the best of both worlds, choose surf-and-turf, which pairs a 1 1/4 lobster with any steak or chop.

One of Roots’s signature steaks.

SIGNATURE SWEETS: Warm butter cake with blueberry compote and whipped cream.

Traditional desserts, overseen by pastry chef Joe Murray, range from Roots’s signature warm butter cake, served with blueberry compote and fresh whipped cream to crème brulée; red velvet cake; and the popular ice cream sundae, which is drizzled with chocolate, caramel and raspberry sauces and garnished with candied pecans.

With a wine list that features more than 100 selections, patrons can find the perfect label to pair with their meals. Top-shelf liquors and champagnes are also available.

Roots is one of Morris Plains-based Harvest Restaurants’ eight eateries located throughout the state, including Tabor Road Tavern in Morris Plains, Ciao in Basking Ridge and Roots Steakhouse in Summit, opened in 2006. Chester “Chip” Grabowski and Bob Moore, owners of the corporation, have continued to expand with the Roots launch this past January, and Urban Table, a casual dining concept, which opened in Morristown in April.

Roots is open for lunch from 11:30 am to 4 pm, Monday through Saturday, and from 12 to 4 pm on Sundays. Dinner is served until 10 pm Monday through Thursday, until 11 pm on Friday and Saturday, and until 9 pm on Sunday.

See the article in Park Place Magazine.