New Jersey’s Real Estate ICONS

The Garden States commercial real estate business has a long and vast history and an even brighter future.

Neither, however, would be possible without the efforts of individuals who helped shape—and continue to influence—the market. Here’s a look at some of the people who have become regional household names in the industry.

 By Sarah Wolfe/ Real Estate FORUM




As managing partner of Roseland Proerty Co., Carl Goldberg is quickly becoming identified with Morristown, where Roseland has opened three new properties in recent years, including the luxury 40 Park building off the town’s historic Green. Last summer, Hartz Mountain Industries bought a stake in Roseland – a move that locals consider a testament to Goldberg’s knowledge of multifamily real estate. Before founding the firm in 1994, he spent his entire real estate career with Bertram Associates, a prominent regional homebuilder he joined in 1979. Goldberg is part president of the Community Builders’ Association and, until January, was chariman of the New Jersey Sports and Exposition Authority, focusing on the redeveloment of the Meadowlands.

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